branding
Number 20 and going up
Going global sounds a lot easier than it is. For a brand to have truly global reach, it needs to consistently present itself—and be seen by others—as having something of value that is truly needed across the globe. This takes tremendous imagination, a fierce desire to seek out insight and manage (and invest) in every market, no matter where your business takes you. That’s why Samsung has yet again been hoisted to the top of BusinessWeek/Interbrand’s annual Best Global Brands rankings. This year, Samsung has the number 20 slot, representing an 8 percent increase in the company’s brand value, and hurtling it over the brand rankings of companies as diverse as Pepsi, Google, and Gucci, to name just a few. Now that’s recognition!

design
Seeing braille success
Imagine a mobile phone designed for the visually impaired to send and receive Braille text messages. For the sighted, it’s actually hard to imagine such a thing, which is one reason why “Touch Messenger,” designed by Samsung Design China—a country with about 9 million visually impaired people—won a Gold Award at this year’s Industrial Design Excellence Awards (IDEA). With dual Braille keypads that let users check their messages on a Braille display screen, Touch Messenger has the opportunity to revolutionize the quality of life for the visually impaired—who number more than 180 million worldwide.

manufacturing
Nand mass
Samsung has played a leading role in the production of NAND flash memory from its very genesis, so new product announcements that it has yet again expanded the frontier of NAND Flash Memory often go unnoticed. But the company’s recent announcement that it is now mass producing an 8-gigabit (Gb) NAND flash memory device, providing much more storage density for mobile phones, MP3 players, and game consoles, will hardly escape notice, especially because the high-density memory is being produced with 60-nanometer (nm) process technology—the smallest in use today. No matter how you slice it, that’s a lot of songs for your new mobile phone.

partnership
Thinking thin
When you’re doing something right, keep doing it. That seems to be the lesson behind the recent announcement that Samsung and Sony are following up their seventh-generation TFT-LCD production— capable of manufacturing glass substrate panels for 46-, 40-, and 32-inch LCD-TVs—with a new eighth- generation plant designed to pump out 46- and 50-inch panels. The new plant is backed by an investment of US$1.9 billion (1.8 trillion Korean won or approximately 200 billion JPY), and production is slated to begin in fall 2007 with a production capacity of 50,000 panels per month. That’s a lot of LCD-TVs, but that’s clearly, what consumers want.

fashion
Samsung meets Versace
Looking for the phone that tells the world you are a fashion playa? Samsung’s new Versus E500 picks up where previous Samsung phones designed by Diane von Furtstenberg and Anna Sui left off. The 500 brings Versace’s unique palette and designs to high-end mobile technology in a clamshell phone with an integrated 1.3-megapixel camera, music player and Bluetooth. Whether you choose the white and gold, black and silver, or white and antique pink color option, the new E500 Versus tells the world that you’re at the nexus of fashion, multimedia and telecommunications.

launches
Happy Blu-ray
If you’ve been frustrated by the lack of players to watch new high-definition discs on your HDTV, Samsung has a treat for you—the new Samsung BD-P1000, the first Blu-ray Disc™ player to hit U.S. stores. With five times the resolution of conventional DVDs, the P1000 has the highest picture quality of any player on the market today. And since Blu-ray is supported by many leading movie studios (including Warner Home Video, Sony, and LionsGate), you will soon have a plethora of discs that will let you take full advantage of Blu-ray’s pristine picture and sound.

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