kudos
Fortune ranks Samsung
a “Most Admired” company
Each year, Fortune, America’s business bible, asks nearly 9,000 executives and directors in 30 industries from companies with minimum revenues of $8 billion
to rank their peers on nine attributes to determine which are the world’s “Most Admired” companies. The attributes are management quality, quality of products and services, innovation, long-term investment value, financial soundness, ability to attract and keep talent, social responsibility, use of corporate assets, and global effectiveness. This year’s result? Out of 611 companies in 70 industries, Samsung jumped 12 spots to tie with Nestle for the number 27 spot and is ranked third of all electronics companies.
It’s nice to be admired!

trade shows
The Hits at CeBIT
Ever wonder why Samsung is so successful? Take a look at its performance at CeBIT in Hanover, Germany, the annual consumer electronics showcase. This year Samsung led the pack with a clutch of world’s first phones including the SCH-B600 10 megapixel mobile phone, the SGH-i310 8GB Hard Disk embedded smartphone, and a 3.6Mbps HSDPA phone for the ultimate in high speed data transfer. Samsung also debuted a freshly designed LCD TV with unmatched clarity and breathtaking design, the Q1 Ultra Mobile PC for powerful and compact tablet computing, new dual core notebooks, and the world’s smallest color laser and laser-based multifunction printers—and that’s just to start. There were also cool new innovations such as small DLP projectors, a digital photo frame, the world’s first mass-market Blu-Ray disc player, a business card-sized digital camera, and next generation camcorders. Now that’s a success!

sponsorship
Paralympics Pride
You know how deeply Samsung is engaged with the Olympic Games, but did you know Samsung is also a Worldwide Partner of The Paralympic Games? This year, the Torino 2006 Paralympic Winter Games—a global competition for paralympic athletes in five winter sports—was held from March 10 to 19, and Samsung was the exclusive sponsor of the Games’ Competition Bibs. Every two years, the Paralympic Games take place following the Olympic Games in the same host city. At Torino, 477 athletes from 39 countries competed in four sports. Samsung is proud of every one of them.

3GSM
Mobile Broadband Arrives
When mobile phone leaders gather for 3GSM World Congress in Barcelona, they expect to see Samsung’s latest lineup of ultra-slim phones, and this year didn’t disappoint, with new phones that have an average thickness of under 15mm. But Samsung also arrived with new broadband innovations to set the mobile world on its ear (no pun intended): WiBro, HSDPA, and DMB. WiBro—for Wireless Broadband, the Korean brand name of Mobile WiMAX—provides wireless high-speed broadband service at moving speeds of up to 120 km per hour. HSDPA (High Speed Downlink Packet Access) phones have blazingly fast data speeds of up to 3.6 Mbps. And then there’s DMB (Digital Mobile Broadcasting) phones, the start of true mobile TV on demand. Just in time, too: At Barcelona, Samsung announced that the new SGH-P900, Europe’s first Terrestrial DMB phone, would be ready for the 2006
World Cup.

olympic games
Ciao, Torino!
Ski jumps, slalom gates, speed skating: No matter where you were at the Torino 2006 Olympic Winter Games, Samsung was there. And the fans were there too, especially at Samsung’s OR@S Pavilion in Piazza Solferino, where over 250,000 visitors dropped by, including more than 1,000 athletes who came to make free phone calls
to their relatives around the world and join in the fun. And what fun it was! A charity auction for Right To Play—including cool Olympic memorabilia such as Alberto Tomba’s racing suit—and games and events for Torino’s students, made OR@S the hit of the Games. Samsung also pushed the fun at Torino to new heights with two big product announcements, the debut of the ultrafast SyncMaster 204B, a new 20.1-inch LCD monitor with a new suite of “magic” technologies, and the first trials of Europe’s first WiBro (wireless broadband) mobile network with speeds of up to 30 megabits per second. As they say at the Games: That’s quite a performance!