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Sponsorship
Chelsea Football Club joins Samsung
How do you spell victory? For at least the next 5 years, Samsung will be spelling it CFC—the initials of Chelsea Football Club, England’s most winning football club and now proud partners with Samsung in one of the biggest sponsorship deals in contemporary sports. (It is, in fact, Samsung’s second largest sports sponsorship after its sponsorship of the Olympic Games.) The Samsung Mobile logo will not only grace Chelsea’s centenary jerseys, but will also be used in producing products branded with the Chelsea logo to appeal to Chelsea’s increasingly huge global fan base which has grown by 300 percent over the last 2 years to an impressive 2.9 million in the UK and 20 million fans worldwide. It just goes to figure that Chelsea’s winning style and Samsung’s passion for great design and innovation go together. Score!

 

Business Media
Samsung makes Fortune’s Most Admired list
Who do you admire? And why? It’s not always a comfortable or easy question to ask—or answer—but business bible Fortune magazine has come up with an answer about what makes for the world’s most admired companies, and Samsung came in number 39, the “first Korean company ever to make it into the top tier.” As you’d expect, profitability is an important ingredient in what it takes to be admired but so too are Innovation in which we were ranked number 3, Employee talent (4), Use of Corporate Assets (3), Social Responsibility (15), Quality of Management (2), Financial Soundness (3), Long-term Investment Value (2), Quality of Products/Services (4), and “Globalness” (3)—a combined score of 6.83. It’s nice to be admired.

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