SAMSUNG Electronics Co. Ltd.

SAMSUNG Electronics is one of the top-ten electronics manufacturers in the world and an acknowledged leader in the digital convergence revolution. Since its inception in 1969, SAMSUNG Electronics has successfully transitioned from an analog driven product line to a cutting-edge and award winning digital innovator that is currently the world’s number one manufacturer of the CDMA mobile phones, LCD and CRT monitors, DRAM Memory chips and microwave ovens.

With worldwide electronic product sales of $ 36.9 billion, over 75,000 employees in 87 facilities, and a global network in 47 countries, SAMSUNG is recognised as a global giant and one of the world’s Top 100 Brands by BusinessWeek magazine.

SAMSUNG Gulf Electronics (SGE)

SAMSUNG operations in the region span 11 countries including the GCC, KSA, Levant and Egypt. Based on its vision of ‘digital convergence’, the company is engaged in the full spectrum of Consumer Electronics, IT and Hand Held Phones across these markets. For the financial year ended 31 December 2006, SAMSUNG Gulf Electronics recorded sales of US$542 million.

Headquartered in Dubai, UAE, SAMSUNG Gulf Electronics employs more that 90 employees across the region.

SAMSUNG also houses the 800-SAMSUNG service, part of the company’s customer relationship management (CRM) initiatives, which are designed to help understand customers’ requirements and subsequently fulfill their expectations.

By dialing the call centre at 800-SAMSUNG, customers can avail assistance on different subjects, including obtaining product information, logging their feedback and seeking after-sales support. Furthermore, customers can offer suggestions on what additional features they would like to see in SAMSUNG products, to ensure that upcoming products can be customised to include their wish-list.

SAMSUNG has further set the standard in the region’s consumer electronics industry with launches of several first-of-a-kind digital products.

SAMSUNG developed the U-track feature, the first anti-theft system to be found on a mobile phone. SAMSUNG was also the first to launch Blu-Ray disk players, the next generation HD storage format, and continued its commitment to redefining the HDTV industry with the launch of a series of LCD TVs with cutting-edge technologies and innovative designs, ensuring the best viewing experience for consumers.

SAMSUNG Electronics also launched the first lifestyle printers, with the introduction of the world’s slimmest monochrome laser printer ML-1630 and multifunctional printer SCX-4500.

Also leading in the LCD monitors segment, SAMSUNG Electronics continues to offer breakthrough technologies coupled with award-winning design monitors that set the standard for superior image quality and outstanding performance.

Other technological advances include the launch of an air-conditioner series that fights SARS, bird-flu and second infections.

In 2006, Business Week hailed SAMSUNG as the 20^th Best Global Brand as well as the 12^th most innovative company worldwide Other recognitions include a number one ranking in 'Asia's Best Companies' by Finance Asia, and the fifth 'Most Admired Electronics Company in America' by Fortune.

In the MENA region, SAMSUNG scooped the 'Manufacturer of the Year 2006' and 'LCD TV Manufacturer of the year 2006' awards by PC Magazine ME.

In June 2005, SAMSUNG became the Sponsor of Chelsea FC, one of Europe’s most popular football clubs. SAMSUNG also sponsored the Dubai Desert Classic, part of the official world golfing season, attracting world class golfers, such as Tiger Woods and Ernie Els.

SAMSUNG’s sponsorship of the 2006 Asian Games marked SAMSUNG’s two-decade commitment as official sponsor. SAMSUNG also had the honor of selecting the Asian Games’ Most Valuable Player (MVP) by awarding the most deserving with the SAMSUNG MVP Award. SAMSUNG also hosted a digital gallery at the SAMSUNG Lounge.

SAMSUNG has also extended its official sponsorship of the Olympic Games through to 2016.