Sometimes things do not always go the way we want, which was the case for Gatwick Airport, London’s second largest international airport which possesses the world’s busiest single-use runway with up to 53 aircraft movements per hour.
Gatwick had previously relied on its large-screen technology to provide passengers with all flight information. However, customer feedback showed that passengers were overwhelmed by the large amount of information being displayed on the screens. This led to some people struggling to find their flight. In its quest to continually enhance the passenger experience, Gatwick Airport saw the presentation and flow of information as a vital part of the improvement.
The Samsung Galaxy Tab has replaced the traditional matrix screens. Better presented and more up-to-date information is now available 24 hours a day. Labeled as ‘info tabs’, the Samsung devices have revolutionized the usability of the airport’s information system.
Now, passengers can enter their flight number to access information for their flight or they can sort by airline. All the information is much easier to find than on a traditional flight information screen that has been suspended from the ceilings. Personalized, reactive information is being provided at the touch of a button. Also, the increasingly positive user experience is clearly noticeable. The new info tabs provide information to passengers whether they are quickly passing through the airport or spending a couple of hours before a flight by browsing the shops or visiting the many cafes and restaurants.
Samsung's display solutions for airports have focused on offering customized service to improve the quality, cost-efficiency, and user experience, based on the specific needs of each airport. Receiving positive feedback from customers, Samsung looks forward to expanding its B2B business and working on more challenges in the airport industry.
*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.