Samsung Printing Solutions Announces ‘2014: The Year of SMB Solutions’ at CeBIT
Samsung is a proven leader in mobile printing, through its innovation especially in the field of small, easy-to-use printers.
Samsung launched its first ‘Samsung Mobile Print’ app in 2010, which enabled users to print, scan and fax documents, images, and even social media feeds on the go with their smartphones. In 2013, Samsung built on its competitive advantage by launching the world’s first NFC-enabled laser printers.
This year, Samsung’s Printing Solutions Business will focus on SMB solutions, reflecting the potential of this important market segment. SMB customers account for 61% of the entire business printing sector. While the need for SMB printing solutions has steadily increased, budget limitations and lack of resources have kept many small companies from deploying their own enterprise-level printing management solutions.
The new Samsung Cloud Print targets this gap in the market. The explosive growth of cloud services is one of the year’s hottest trends, going hand-in-hand with the expansion of smart devices and the Bring Your Own Device (BYOD) trend. With its new Samsung Cloud Print, Samsung aims to take advantage of its current mobile printing-driven momentum.
Samsung’s Road Map: Market Leadership by 2016 with New Cloud Platform-Based Business Models
Next year, the Samsung Printing Solutions Business plans to offer new mobile solutions called Display Copy that will make it possible to share documents across a broad range of Samsung devices — from Samsung smartphones and tablets to TVs by Samsung Cloud Print App. By enabling users to share documents and images across all smart devices, Samsung will offer a seamless business experience.
By 2016, Samsung plans to bring yet more innovation to its mobile-cloud solutions for business customers. A new Samsung Cloud Platform will allow customers to obtain printing solutions and a wide variety of business services from one source. Resellers, solution providers and system integrators will also benefit, because they will be able to easily deliver and provide their business solutions through the Samsung Cloud Platform, thereby taking advantage of a unified go-to-market approach and sell more services to their customers.
“The printer will become more than just a piece of hardware that prints documents. It will become an essential solution for companies,” said Dr. Kim. “And we’ll grow together with our customers and channel partners through Samsung Cloud Print and our mid-to-long term business strategies.”
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