Check out the new check-in
To access the technology, a customer must be a Hilton HHonors member. On the day before a booked stay, they sign into their account via smartphone, tablet or computer. They can then check-in and choose their specific room – right down to the room number – using digital floor plans, photos and lists. Guests can also use the app to pre-purchase upgrades or amenities like a bottle of bubbly or an extra pillow.
Once guests arrive at the hotel, they pick up their key and head to what Hilton hopes is their ideal room. Of course, if travelers are going to a keyless entry room, then they can skip the lobby completely and use their smartphone to unlock the door. Digital check-out, currently available at all of Hilton’s U.S. hotels, will be rolled out globally by the end of 2016.
If you’re wondering if this means the demise of the front desk staffer, Hilton says the technology will offer a better experience, online and in person.
“Our new digital tools enable us to run a more efficient operation, freeing up our team members from administration processes to focus on better serving each guest,” Calpin said.
Hilton says it’s not catering their technology to a specific demographic, but they could benefit from engaging digital natives. The millennial generation, typically defined as those in their twenties and early thirties, will make up half the workforce by 2020. And studies show business travel in general has increased over the last year.
“It hasn’t happened overnight but it is here to stay, travelers want to call the shots,” said Calpin.
Other hotel chains are experimenting with the use of mobile technology as well. InterContinental offers mobile check-in and push notifications to guests’ smartphones, and more than 1,200 of Marriott’s hotels have mobile check-in and check-out, with plans of expanding to over 4,000 by year’s end.
Jeremy Bradley is a Multimedia Journalist based in New York City. His work as a producer has been featured on CNN, CNN Digital and CNBC. As a writer, he has published articles to CNN.com and Forbes.
Source : Forbes Samsung BusinessVoice