Avengers: Age of Ultron is a highly-anticipated movie. And why wouldn't it be? Not only does it bring together the most dynamic Avengers – such as The Hulk, Iron Man, Thor and Captain America – but also brings a stellar star cast – such as Robert Downey Jr., Chris Hemsworth and Scarlett Johannsson – on one screen!
With action, emotion and humour, it is the perfect package for an audience looking for an exciting roller-coaster ride. And that's what Samsung had in store at its Galaxy S6 Avengers premiere, which took place at Mall of the Emirates in Dubai last night.
Entertainment all around
More than 280 people attended the grand premiere. Excitement and anticipation filled the air, with a range of activities keeping the moviegoers engaged and entertained before the start of the show.
One of the most exciting moments was watching attendees attempt to lift a 20kg Thor hammer off the ground. The longer you held it, the greater the chances of you winning.
Contender Kiran won the challenge by holding the extremely heavy hammer for six minutes and 30 seconds. He and four other top contenders walked away with a Galaxy selfie stick and Avengers diary. Other contenders didn't leave empty-handed – they also received a free Avengers diary for their attempts.
The event also featured a photo wall where visitors were photographed with the Samsung Galaxy S6 with Avengers props and given mugs with their photos printed on them. They also got an opportunity to stand shoulder-to-shoulder with Iron Man and Thor for group photos.
Samsung Gear Virtual Reality offered invitees an interactive experience, giving them a feel of the world beyond their peripheral vision. Moreover, they had the chance to experience the Samsung Galaxy S6 and S6 edge's stunning design, great camera quality and fast performance, with devices featured at various Smart Tables.
See the exciting journey yourself: