Experience more accurate and natural colours Samsung developed a special colour technology for our Curved UHD TV called PurColour, which expresses a wider range of colours and shades that are as close to real life as it gets, bringing you closer to what nature intended. With all the 8 million pixels that come with a UHD display—four times more than a Full HD display—you need more colour adjustment points to create detailed images. Conventional UHD TVs have about 27 colour adjustment points, but PurColour dramatically increases that by more than 7 times, resulting in colours and shades that are much richer and more refined.

Visually surrounds you, drawing you in The curved display lets you view the entire screen at the same distance from your vantage point, allowing for clearer viewing of images, even at the corners. That uniform viewing distance is the key distinction between flat-screen and curved-screen TVs. It brings the edges closer to you and creates a wider field of view so the screen seems bigger. If you look at a flat screen and curved screen of the same size side-by-side, the curved screen will look bigger and better. It will surround you and deliver an unparalleled immersive viewing experience.

A Greater feeling of depth Samsung Curved UHD TV comes with amazing technologies that really elevate your experience, including the Auto Depth Enhancer, which dramatically increases the feeling of depth you get from viewing images on a curved screen. It works by splitting each frame into areas—Background Area, Center Area, Front Area—by analysing the similarity of the brightness and colour. Then it automatically optimises the contrast levels for each area to give the viewer a greater feeling of depth for more immersive viewing.

Converts lower resolution content to stunningly sharp images Samsung’s innovative UHD Up-scaling processing enhances broadcast TV shows and movies as well as video on demand and more. First, it takes the source signal—whether it’s Full HD, HD, or even SD!—and analyses it. Then, it reduces the noise and scales up lower resolution content. Finally, it actually enhances the detail. Whatever you’re watching, your Samsung UHD TV can upscale it so you are ready to enjoy near UHD picture quality right away.

Creates deeper blacks, purer whites, and enhanced colour and detail in every image Samsung raise the bar even higher with a special technology called UHD Dimming. UHD’s higher resolution also means that the picture needs more processing for reproducing all the details. For that, this amazing picture technology separates the screen into sections—twice as many as the previous Micro dimming technology—and then calculates all the precise contrast, colour, and detail levels needed for each part to perfect the image overall. That’s why Samsung UHD dimming technology has been developed to process black and white as optimally as possible and produce colours that are far more vivid.

TV technology is always evolving and so does Samsung UHD TV. With UHD Evolution Kit, your Samsung UHD TV can be updated to be compatible with future UHD standards without buying a new TV. Get ready for future UHD standards with Future Ready.

Great multitasking with Multi-Link Screen Samsung’s Multi-Link Screen brings your entertainment experience to a whole new level by providing multiple-screen viewing. You can search for information on the internet about a TV show that you’re watching on the same screen, or watch recommended video clips related to the live show you’re watching simultaneously.

Experience the maximum range of contrast Samsung Curved UHD TV manages contrast levels exceptionally well, starting with a Precision Black feature that expands the darkness levels. At the same time, a brand new featured called Peak Illuminator heightens luminosity by boosting the LED backlights in bright areas of the screen. So when light appears in darkest areas, like streetlights illuminating a cityscape, the moment is even more enchanting.