Samsung Blazes a Trail with New Hybrid Form Factor

Mar 02, 2013

As the phone-tablet hybrid category gains popularity, Samsung’s new 5.5” GALAXY Note II is emerging a winner; Gartner estimates 1.2 billion smart devices to be sold in 2013

Samsung Blazes a Trail with New Hybrid Form Factor

At the Consumer Electronic Show this year, one of the major trends that garnered attention of consumers and tech pundits alike was the rise in popularity of the smartphone-tablet hybrid devices.[1] This hybrid category of smart devices offers full functionality of a tablet with the portability of a smartphone, enabling consumers to do more on-the-go. One device that is emerging a true winner in this category is the Samsung GALAXY Note II.

Smart devices, such as smartphones, tablets or the hybrids, have now become the norm as more consumers are not only consuming content, but also creating content while on-the-move. With Gartner predicting the worldwide sales of smart devices to cross the one billion mark, this trend is definitely here to stay.[2]

In 2011, Samsung emerged a pioneer in the phone-tablet hybrid category when it launched its 5.3” GALAXY Note device that fulfilled the gap between the smartphone and tablet category. Following the immense success it received, Samsung unveiled its stronger second installment to this category when it launched the now successful GALAXY Note II at the end of 2012.

The GALAXY Note II is being heralded as the ultimate device for unlimited creativity with its range of powerful features such as an expansive 5.5” HD Super AMOLED screen, Air View, Popup Note, advanced S Pen, 1.6GHz quad-core processor, Android™ 4.1, Jelly Bean, a strong battery life and its popular creativity wand called the S Pen. With these enhancements, the Samsung GALAXY Note II will help users unleash their inner creativity by letting them discover information faster, capture ideas, and express them in a more organized and efficient manner.

The expansive 5.5” screen size of the GALAXY Note II provides stunning visuals with crystal-clear detail and enables users to enjoy efficient multi-tasking. While the screen size may seem large, due to the device’s distinct design, the GALAXY Note II is thinner and can easily slip into a jacket’s pocket.

Embedded with an 8 megapixel rear-facing and a 1.9 megapixel front-facing camera with HD video recording, users can instantly share and edit by using ingenious camera features like Buddy Photo Share, Burst Shot and Best Photo.

As the phone-tablet hybrid category gains exceptional attention and popularity, Samsung offers the game changing masterpiece, the GALAXY Note II. With flawless form factor, the device not only satisfies the gap between smartphones and tablet category, but also truly empowers consumers to incarnate ideas and creativity.

To experience the power to do it all in the palm of your hand, it is available at major retail stores across the country. For multimedia content and more information, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics andthecore components that go    into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit