Samsung breathes new life into hybrid device category with ATIV Smart PC range

Dec 26, 2012

Samsung satisfies the demand of evolving consumer needs by offering productivity and mobility in a hybrid device




Samsung breathes new life into hybrid device category with ATIV Smart PC range

Samsung satisfies the demand of evolving consumer needs by offering productivity and mobility in a hybrid device


Samsung recently launched the new Windows 8 ATIV Smart PC range, named the reverse of VITA meaning ‘Life’, creating a completely new category by providing consumers with a device that combines both the power and productivity of a notebook PC, with the convenience and portability of a tablet.  


As working and creating on-the-go becomes ever more prevalent and consumers’ data consumption continues to soar, the need for powerful yet mobile devices has never been more apparent. Hybrid devices such as Samsung’s ATIV Smart PC and Smart PC Pro represent a rapidly expanding opportunity for vendors to tap into today’s modern executives and consumers. Aptly named the ATIV, which stands for Art, Technology, Inspiration and Versatility, the Smart PC range brings together these four core attributes to offer the most powerful, productive and mobile device to satisfy consumer demand.



Beautifully stylish and ultra-portable, weighing only 747g and measuring an impressive 9.9mm thin, the ATIV Smart PC with its innovative docking keyboard and intelligent connector design is the perfect device for consumers on-the-go.



The ATIV Smart PC devices feature an 11.6” display with 10 finger multi-touch signifying a technological leap in interactivity, surpassing the traditional two-finger touch features. To enable users to maximize their viewing pleasure, the ATIV Smart PC Pro sports a full HD display while the Smart PC has a HD+ quality display.


For those who crave more power from their devices, the Smart PC Pro boasts a powerful Intel® Core™ i5 processor to handle both demanding professional use and daily multimedia consumption. Its sister the Smart PC features an Intel® Atom™ Z2760 processor and is a solid match for everyday productivity tasks.


Adding to its mobility credentials, the ATIV Smart PC has a battery life of up to 13.5 hours, whereas the PC Pro can run up to eight hours giving users the freedom to work remotely without having to worry about recharging.



With innovation at the heart of its design, the ATIV Smart PC range is also equipped with the Digitizer S Pen, delivering real writing and drawing experiences for maximum productivity with its 1024 level pressure sensitivity. The devices are pre-loaded with an S Note application to make drawing and writing as simple and intuitive as possible.


Consumers can also exploit the full power S Camera to take high quality digital videos and images with the integrated dual cameras on the device. The Smart PC features an 8MP rear camera with flash while the Smart PC Pro features a 5MP rear camera. Both the devices feature a 2MP front facing camera that allows consumers to video chat in full HD quality.



With its innovative form factor, the ATIV Smart PC easily transforms from a clamshell Notebook PC into a Tablet PC with a click of a button. Its ultra-thin and light design combined with its simple and easy converting form factor offers users a powerful working environment anywhere, anytime.


The ATIV Smart PC and ATIV SMART PC Pro are now available across major outlets in the UAE retailing at AED 2,999 and AED 4,499 respectively.




About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. creates more possibilities for more people, in more countries, than any other technology company. Samsung has become the global leader in consumer electronics and their components by bringing relentless innovation to a product portfolio that includes televisions, smartphones, personal computers, printers, cameras, refrigerators and memory chips. To discover more, please visit