Samsung brings London 2012 closer to the community through its Smartphone technology

Aug 02, 2012

GALAXY S III will give everyone a chance to experience the London 2012 Olympic
Games

Dubai, UAE – August 1, 2012 – Samsung Electronics Co. Ltd, a global leader in digital media and digital convergence technologies and Worldwide Partner of London 2012 Olympics Games, is offering the community to experience and take part in the London 2012 Olympic Games by launching “Everyone’s Olympic Games” campaign in the UAE.

The campaign runs from July 27 - August 12 at the Dubai Mall and includes community engagement activities and a Twitter campaign. Some of the highlights include the display of the Olympic Torch and the GALAXY S III Olympic Challenge. Samsung is also taking the London 2012 Olympics Games to Twitter, with the GALAXY S III Tweet Olympics.

By participating in the Galaxy S III Olympic Challenge, visitors will get a chance to win the device, every week. To take part, participants have to complete a number of tasks and challenges using the smartphone’s interactive features in the fastest time.

In addition, Twitter users can also bag the hot new device by participating in the Galaxy S III Tweet Olympics. Participants have to choose between two teams, Team White Flame vs. Team Blue Flame, and tweet about – Why do I like the GALAXY S III and the team with highest number of tweets wins. Contestants who wish to take part have to register on micro site – www.tweet-olympics.com.

“We wanted to share the excitement of the London 2012 Olympic Games with as many people as possible, and with Samsung’s smartphone technologies and campaign initiatives that will make it happen,” said Ashraf Fawakherji, General Manager of Telecommunications Group at Samsung Gulf Electronics.

As Samsung’s Official Olympic Games Phone, the GALAXY S III is a smartphone that recognises your voice, understands your intentions, and lets you share a moment instantly and easily. This sleek and innovative smartphone has the enhanced intelligence to make everyday life easier and features an expansive 4.8 inch HD Super AMOLED display, an 8MP camera and a 1.9MP front camera with zero-lag and advanced features.

Earlier last month, Samsung Electronics chose nine inspiring individuals from the region to take part of the London 2102 Olympic Torch Relay. The individuals were chosen based on their commitment to go that extra mile for their communities.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.