Dubai, United Arab Emirates– As part of a global tour, Samsung Electronics Co. Ltd, is set to host the Galaxy Studio in Dubai between 25 March and 14 April 2016. Featuring the entire ecosystem of Galaxy devices, the Galaxy Studio will occupy a 144 sqm pop-up space in the South Galleria of Mall of the Emirates, a local landmark that averages over 80,000 daily visitors, totaling 42 million annually. Korean pop sensations SPICA will descend on the Studio on 26 March as part of an exclusive meet-and-greet with fans. On 20 April, the Galaxy Studio will move to the Waterfall Atrium at Dubai Mall, the region’s largest and the world’s second biggest mall that averages over 200,000 visitors a day. The Studio will run until 30 April before moving to another global hotspot.
The Galaxy Studio experience has been travelling across world cities including Barcelona, London, Guangzhou, Hong Kong, Johannesburg and Singapore before Dubai and then moving on to Moscow, Sao Paulo, Rio and Tokyo. The pop-up space, manned by white-gloved product experts will showcase the newly-launched Galaxy S7 and S7 edge, the Gear VR, the groundbreaking virtual reality camera the Gear 360, and the Gear S2 smartwatch to consumers in the UAE in a one-of-a-kind luxury environment.
“We are committed to deliver the most exclusive product experiences to our consumers and maximize the opportunities to interact closely with them. Galaxy Studio is not just a unique experiential environment for fans of our devices, but a platform for us to gain an understanding of their needs and to guide our innovation. At Samsung, our creative passions are driven by an aim to deliver the best technology to best complement consumers’ lifestyles. Our investment in virtual reality (VR) and breakthrough in camera technology reflects this direction. The Galaxy Studio series will also showcase the seamless interoperability and connectivity features across our ecosystem,” said Tarek Sabbagh, Head of IT and Mobile Division at Samsung Gulf Electronics.
The flagship Galaxy S7 and S7 edge’s unique features such as the Always-On Screen, IP68-rated water resistance and state-of-the-art camera abilities, will be highlighted in specially designed zones within the Studio. Visitors will have the opportunity to test the phones in a variety of conditions. The phones’ compatibility with the next-generation Gear VR will be also on display as part of a 4D movie theater experience. Visitors can choose between experiencing rides such as the ‘Twisted Colossus’ and ‘Tatsu’ at the Six Flags theme park in California or get the adrenaline rush from a thrilling ski jump at Lillehammer 2016 Winter Youth Olympic Games, from the comfort of the mall. The product experts will also take visitors through the benefits of the Galaxy Entertainer application that comes preloaded with the phones, combining savings estimated to be over AED 390,000.
Also, visitors who upload pictures from their experiences, especially from the Camera photo wall, to dedicated social media channels stand to win exciting giveaways. The Gear 360 is a compact spherical camera that is capable of capturing 360 degree imagery by using two 180 degree fisheye lenses, allowing everyday users to create their own VR content. A circular room will showcase a whole new content universe arising from the confluence of the Gear 360, S7, S7 edge and Gear VR. Visitors must collect a minimum of three stickers across the various experiences inside the cube in order to access the VR Theater and to qualify for the giveaway and prize draw. Customers who buy either the S7 or S7 edge can fast-track through the lines, availing of express tickets to take them through the various experiences.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.