Samsung Leads the UAE’s Large-Screen Phone Market with 83 Percent Value Share

Nov 08, 2014

DUBAI, United Arab Emirates–November 04 , 2014 – The world has witnessed the launch of several flagship phones recently, and each one has crept closer to a 6-inch screen. What was once written off as a trend when Samsung released the 5.3-inch Galaxy Note in 2011, has become an industry standard, revolutionizing consumer tech and engineering a fast-growing market and culture of smartphone.

 

Despite the appearance of other major manufacturers in the large-screen category (>5 inches), new figures from GfK show that Samsung continues to lead the segment that it created. In the UAE, the Samsung holds 83 percent value market share of large-screen phones as of Q3 2014.  (Source: GfK; UAE; Panelmarket; >5” smartphones; Q3 2014)”. Samsung also achieved solid growth in smartphone sales with 46.25 percent year-on-year increase in the UAE as of August 2014.

 

Remarking on the immense success of Samsung’s category-defining phones, Head of Telecommunications Group Mr. Hayssam Yassine said, “The Note series set new standards for size and usability in the mobile industry—not just because of its screen size, but also because Samsung’s iconic pen technology made it the most interactive and adaptable smart devices on the market. In 2011, Samsung broke out of the mold in order to bring consumers everywhere a better user experience, and our remarkable success and the incredible growth of the Note category is surely due to our culture of listening to our loyal customers and investing in research and development that meet their needs.”

 

Samsung recently introduced the next-generation Note to the industry, promising powerful performance and premium functionality. Along with a 5.7-inch Quad HD Super AMOLED display and multitasking functions, the new Galaxy Note 4 carries the S Pen, the most distinctive feature of the Note. Geared toward productivity, the S Pen recreates the analogue experience of putting pen to paper, but can also perform fast and convenient functions, such as making calls, sending messages and emails, launching apps, and capturing both image and text-based notes instantly.

 

Together the Galaxy Note 4 and the S Pen are proof that Samsung is living up to the Note legacy and will use originality to drive progress in large-screen market.

 

(Source: GfK; UAE; Panelmarket; >5” smartphones; Q3 2014)”

 

 

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About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.