Dubai, United Arab Emirates – October 19, 2014: Samsung Electronics Co. Ltd., has achieved a leading position in the Compact System Cameras (CSC) market once again, accounting for 67.9% volume market share according to the latest figures from Gfk in August 2014. The highest market share value ever achieved in this category, Samsung’s success in the market is largely attributed to sales of the NX Mini, NX300 and NX3000 models.
As of August 2014, the world’s thinnest and lightest interchangeable lens camera, the Samsung NX Mini was the top selling model across the entire category. Selling out regionally in less than one month when it was launched, the NX Mini’s slim and stylish design makes it ideal for capturing and sharing photos on the go.
All Samsung Smart Cameras are equipped with Smart Camera technology as well as NFC and Wi-Fi connectivity features which allow users to share images instantly with family and friends. The NX 3000 blends retro design with excellent performance and easy connectivity while its state-of-the-art technical specifications capture images in striking detail. Combining speed, performance and connectivity, the NX300 is perfect for shooting in every moment and features the first one lens 3D system capable of capturing both still images and full HD movies in perfect 3D quality.
According to Raj Varma, HOD - Mobility Sales Group, Samsung "These latest market figures show that Samsung’s innovations in the compact camera segment are leading the way and providing customers with all of the features they want in a camera. The exceptional quality and advanced technology offered in cameras today means that we are all photographers and sharing imagery with those around us has become a key requirement for users. Samsung cameras create stunning images that can be shared and viewed easily, making them truly Smart.”
The NX Mini, NX300 and NX3000 models are available at retailers across the region with prices starting from AED 1,499.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.