Small And Medium Sized Businesses Set to Benefit with Launch of Samsung’s New Range of Printers in Bahrain

Aug 06, 2012

Environmentally inspired colour laser printers offer improved efficiency and printing versatility for small and medium sized businesses to reduce operating costs

Manama, Bahrain – Aug 5, 2012 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced their new Samsung CLP-415 and CLX-4195 series A4 colour laser printers. The printers are designed to help small offices, home offices (SOHO) and small and medium sized businesses (SMBs) streamline their workflow and increase their printing productivity.

The Samsung CLP-415 and CLX-4195 series printers are the new fleet of powerful colour laser printers that not only offer a compact and ergonomic design but also superior colour quality. Both printers provide built-in network and user-friendly printing solutions for budget-minded SOHO/SMBs. The Samsung CLX-4195 is a multi-functional laser printer series that streamlines workflow and helps ensures that the office print operation is working efficiently. With print, copy, scan and fax functionality, the CLX-4195 offers flexibility and lets users work with minimal barriers. A host of innovative features such as ID Copy, N-up copy, Scan-to-email and the convenient PC fax functionality help ensure that a workforce has the necessary functionality needed to thrive in the modern world of business.

Mr. Raj Varma, General Manager – IT Sales Group at Samsung Gulf Electronics said, “Samsung recognises the unique needs of SOHOs and SMBs in the Gulf and is committed to providing the most cost-efficient, versatile and eco-friendly printing solutions in the market. The CLP-415 and CLX-4195 series A4 colour laser printers do just that, giving businesses the opportunity to work smarter in any environment by better managing, monitoring and improving their printing operations.”

Effective Cost Control with Easy Eco Driver
Cost is an important aspect in SMBs, and with Samsung’s Easy Eco Driver enterprises can effectively manage printing options and save overall total cost of ownership (TCO) by disabling unnecessary text, images or space prior to printing. The Eco-simulator within the driver allows customers to set up their preference and shows how much toner, electricity and paper have been saved in real-time, depending on the settings of the user. In addition, the one touch Eco-button instantly activates previously set Eco-printing function.

Compact and Ergonomic Design
Through the convergence of technology and design, Samsung Printers are now more compact and lighter than existing models in the market, leaving maximum office space for other purposes. The Samsung Design Team created a new compact design by separating the interface and storage zone of a printer, providing a cleaner compact look and ergonomic characteristics. Apart from the external aspects on the CLX-4195 series, the user interface (UI) has also been renewed by implementing a 4.3-inch touch screen display.

Print from any Device
Samsung Easy Mobile Print enables printing and scanning from any mobile device with Samsung’s network / wireless printers. Users are able to print images, PDFs, web-pages, office documents. The Samsung MobilePrint application can be easily downloaded to the users’ smartphone or tablet. The application supports Android, Windows and iOS smartphones.

Exceptional Colour Quality
Both printers are equipped with Samsung’s most up-to-date colour printing technology, Rendering Engine for Clean Pages (ReCP), which improves the overall quality and vibrancy of printing and ensures that every printout looks flawless. It automatically sharpens the focus of both graphics and text, while solid objects are overlapped to eliminate white gaps.

The CLP-415 printer starts at BHD 109 whereas the CLX-4195 printer series starts at BHD 179. For more product information and multimedia content, please see [www.samsung.com/ae].

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com