Stay in touch through Samsung ChatON, the fun and free messaging service

Nov 22, 2011

Users of the service can share instant messages, multimedia content and animated messages in 62 languages including Arabic

Dubai, United Arab Emirates – 22 November, 2011 - Samsung Electronics Co. Ltd., a leading mobile phone provider, recently introduced ChatON in the Gulf region. ChatON, developed by Samsung, is a free messenger service that allows users to communicate instantly with their friends and family. The ChatON messenger service enables users to share multimedia content and animated messages, as well as conventional instant messages. Consumers in the Gulf can download ChatON for free through Samsung Apps or Android MarketTM and use it on various mobile devices, including Samsung GALAXY S II. ChatON is also preloaded onto Samsung’s bada smartphones and selective Samsung feature phones and it will be available on other platforms by the end of 2011. “ChatON enables users of major mobile devices enjoy easier and richer mobile communication free of cost, without limitations of platforms or location. As users in the Gulf are exposed to faster internet connectivity, a service like ChatOn allows them to communicate instantly using feature-rich content in a cost-effective manner. Through its multi-platform support and global availability, ChatON heralds a new age of simple and feature-rich mobile communication,” said Ashraf Fawakherji, General Manager of Telecommunication Group at Samsung Gulf Electronics. ChatON, which is available in more than 120 countries and supports up to 62 languages including Arabic, Farsi, Turkish and Urdu, features two functionality options. A basic functionality option is available for feature phone users who prefer simple and easy usage. Feature phone users can share text, pictures, calendar, contacts and emotions through an easy-to-access web client. The advanced feature options allow users to see their most messaged friends, complete with “interaction ranks,” send animated text messages and share photos and videos in a shared group “trunk” which documents all multimedia items sent and received through the conversation. ChatON also allows users to join and grow their social communities, socializing instantly and flexibly through their mobile device. The ‘Animation message’ feature in ChatON enables the creation and sharing of content by scribbling texts, adding audio and choosing background pictures. For more details, please visit the ChatON website (http://www.chaton.com). -End- About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com Android MarketTM is a trademark of Google Inc.