We know that success in Africa requires committing to help create the market and infrastructure around it- not just entering it. That's why our vision for the continent is:
To develop products and programmes that are built in Africa, for Africa, by Africa.
Samsung is involved a variety of CSR initiatives across the continent designed to address the unique needs, resources and conditions of the continent. We have set ourselves a goal to positively impact the lives of 5 million people in Africa by 2015.