Les Cinémas Gaumont-Pathé is a movie theater company that operates over a hundred cinemas across France, Switzerland and the Netherlands. The movie company continually strives to innovate its theaters with the latest technology to satisfy savvy moviegoers with a premium theater experience.
With the recent boom in the global movie industry, Les Cinémas Gaumont-Pathé was faced with fierce competition from not only other theaters but increasing online and mobile movie distributers.
What challenges did Les Cinémas Gaumont-Pathé face in the highly competitive movie theater market?
Gaumont-Pathé needed to create a differentiated customer experience in a highly competitive movie industry. The company also wanted to eliminate the expensive cost of installing and distributing traditional paper posters across hundreds of cinema locations which led to great inefficiency.
What did Les Cinémas Gaumont-Pathé need to accomplish to be competitive?
Forward thinking movie companies are already integrating high-tech digital displays over static signage to draw moviegoers with promotions and coming attractions in a more dynamic way. Gaumont-Pathé sought to efficiently upgrade the interior of its cinemas with sleek displays to provide a modernized experience and effectively display promotions not only to raise ticket sales but concession stand revenue as well.