• Implementation of a new distribution system with the focus on stability and security as well as reducing costs
• Long-term cost reduction by adopting the mobile solution, which can replace more than 80% of business conducted using existing notebook computers
• Enhancement in customer satisfaction through real-time checking and inventory search
This was a successful case study in the m-CRM market of the Japanese drug manufacturing industry and will have an important influence on the introduction of m-CRM in the future. It was possible to implement a new distribution system with the focus on stability, security, and low costs. Important data could be protected in preparation for loss of smartphones, by adopting a solution through cooperation with a communications company and a security-related manufacturer.