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JOHANNESBURG, South Africa – August 23, 2013 – Samsung Electronics South Africa, in conjunction with Smart Trainer, today announced the local availability of the Samsung Smart Trainer app, exclusive to Samsung premium smartphone devices. This application provides access to people of all ages with in-depth, interactive sports training, at no cost – directly from professional South African athletes.

"Whether you are a scholar, are part of a sports club, or just want to get in shape, the Smart Trainer application gives you all the material you need in the palm of your hand," says Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa. “Through this app the mobile device now becomes a personal trainer, underpinned by the expertise of South Africa’s leading sports stars – perfect for every consumer’s fitness and training needs.”

The app can be downloaded via the Google Play Store or Samsung Apps store, where the user will need to register and create a profile. Following this, consumers are then able to browse through a list of sports, coaches, courses, and videos to select the one that best suits their interests – with the opportunity to start their training programme immediately.

The sports available via the Smart Trainer app includes disciplines such as Cricket, Angling, Fitness Workouts, Tennis, Swimming, Soccer, Rugby, Netball, Hockey and Golf.

The sports tuition is provided by true sporting professionals who have competed on an international level and are respected in their field, given their knowledge in their respective sport disciplines, and as a result provide a credible platform for people of all ages to learn key skills pertinent to the respective sports. Each of the sports have a variety of training videos available - giving players unique insights into improving their game and providing them with real-time, invaluable tuition in these areas.

The service currently boasts numerous well-known South African heroes including; Mark Fish, Ernie Els, Victor Matfield, Albie Morkel, and Chiliboy Ralepele to name a few, and will look to include other celebrity sports stars in time to come – to ensure that Samsung continues to bring the latest and greatest sports stars to the South African consumer, via their smart mobile devices.

"The Smart Trainer is another example of how we are providing consumers with innovative solutions that not only provide a smarter lifestyle offering but that enhance the experience they have with their mobile devices. In addition, while providing them with the training they need to improve their skills, the app also helps consumers live healthy and balanced lifestyles no matter where they are," concludes Fleischer.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit

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