Samsung Printing Solutions Announces ‘2014: The Year of SMB Solutions’ at CeBIT
Samsung is a proven leader in mobile printing, through its innovation especially in the field of small, easy-to-use printers.
Samsung launched its first ‘Samsung Mobile Print’ app in 2010, which enabled users to print, scan and fax documents, images, and even social media feeds on the go with their smartphones. In 2013, Samsung built on its competitive advantage by launching the world’s first NFC-enabled laser printers.
This year, Samsung’s Printing Solutions Business will focus on SMB solutions, reflecting the potential of this important market segment. SMB customers account for 61% of the entire business printing sector. While the need for SMB printing solutions has steadily increased, budget limitations and lack of resources have kept many small companies from deploying their own enterprise-level printing management solutions.
The new Samsung Cloud Print targets this gap in the market. The explosive growth of cloud services is one of the year’s hottest trends, going hand-in-hand with the expansion of smart devices and the Bring Your Own Device (BYOD) trend. With its new Samsung Cloud Print, Samsung aims to take advantage of its current mobile printing-driven momentum.