Samsung Electronics opens a premium customer experience store at Two Rivers Mall

Mar 29. 2017

The new store will have both consumer electronics and mobile products, providing a holistic experience to the consumers

Nairobi, Kenya, March 29, 2017… Leading electronics firm, Samsung Electronics East Africa has today opened an experience store at Two Rivers Mall, furthering its efforts of improving customer experience and better product immersion for the consumers.

Consumers visiting the state-of-the-art-store will have a chance to experience both mobile and consumer electronic devices, in particular the interaction between these products through the revolutionary internet- of- things connectivity.

Speaking at the opening, the Vice President and Managing Director, Samsung Electronics East Africa, Jung Hyun Park said that the new premium store would go a long way in giving consumers a glimpse of Samsung’s innovative device convergence.

“At Samsung, our vision is guided by the desire to understand what people need and want; then we push the limits of what technology can do; and finally, we add design that makes our innovation more relevant to everybody’s lives, so that we can give people new experiences through aspirational products and services. By having both mobile and consumer electronics products at the brand shop it offers the opportunity to our consumers to experience this.”

Samsung is keen on providing products that offer optimised benefits and services that bring value to consumer’s lives by turning everyday objects into smart connected devices

Also in the offing is an exclusive hire purchase service that will be available at the store and dial-a-service facility.

Samsung Electronics East Africa has in the past two years concentrated on improving the way customers interact with their products in the East African market by focusing on expanding their footprint by creating more convenient and premium buying experiences for all consumers.

“The new experience stores provide us with an opportunity to showcase how the technology at Samsung can be integrated to offer daily personal and business solutions,” added Mr. Park.

“At Samsung, we are committed to providing the most innovative and exciting shopping experience for our customers. We will be able to offer a unique shopping experience tailored to our customers’ needs as well as giving them access to our wide portfolio products” concluded Mr. Park.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.