Samsung’s 5-Star Promise Campaign

Nov 30, 2012

Deep Foam washing machine challenge extended for consumers!

JOHANNESBURG, South Africa – 30 November 2012 – As a continuation of Samsung’s recent Deep Foam 30-Day Challenge, Samsung announced the exciting extension of this successful campaign. This campaign gave consumers the ability to buy a brand new washing machine and return it within 30 days if they were not completely satisfied.


In addition to the 30 day money-back guarantee, the 5-Star Promise is aimed at providing consumers with the very best in customer service delivery. It will enable all consumers to trade in their old washing machine in return for a R500 gift voucher when they purchase a new Samsung Deep Foam Washing Machine. Furthermore, the 5-Star Promise campaign will ensure free delivery of the new washing machine, while arranging for collection of the consumer’s old washing machine from their homes. In order to ensure best results are obtained from the new washing machine every time, cconsumers will also be gifted an OMO liquid hamper!


Says Rajan Gungiah, Business Leader for Digital Appliances at Samsung Electronics South Africa: “As part of our commitment to solid customer service, this campaign aims at providing consumers with not only a new innovative unit, but more importantly an end to end customer care experience ensuring convenience at every step of their product purchase.”


Globally, the Samsung Deep Foam Washing Machine has sold over 1 million units thanks to the phenomenal innovative technology. Through this campaign, Samsung are encouraging consumers to take advantage of this great product by discovering the benefits of a 15-minute cycle, 70% energy saving and unique Deep Foam washing technology.


This campaign will also see top South African celebrities taking the 30 day challenge after which each unit will be donated to a charity of their choice, with the aim of providing for communities through product innovation.


“By purchasing a Samsung Deep Foam washing machine, consumers will be ushered into the smart and economical way to wash. We look forward to this leg of the campaign and are sure that we will see many consumers take advantage of this exclusive offer and yet another way Samsung are demonstrating market leadership through customer service innovations,” concludes Gungiah.


About Samsung Electronics Co., Ltd.


Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit