Live the smart life with Samsung at Decorex 2013

Apr 25, 2013

Product innovation to be demonstrated at Decorex

JOHANNESBURG, South Africa – April 25, 2013 – This year, as part of the brand’s commitment to offer consumers solutions for smarter living, Samsung Electronics South Africa will be showcasing its latest range of digital appliances – offering consumers the perfect combination of design, economy and functionality. Samsung is a proud sponsor of the Samsung Inspire Theatre – one of the main attractions at this year’s Decorex SA exhibition in Cape Town - from Thursday, 25 April until Sunday 28 April 2013.

“Samsung will not only demonstrate its innovative and smart product range but will also show how these products complement one another, for a complete aesthetically pleasing experience. This year at Decorex Cape Town we will also play host to some of the region’s best chefs, Baristas and lavish cocktail displays, at the Samsung Inspire Theatre,” says Michelle Potgieter, Head of Corporate Marketing and Communications at Samsung Electronics SA.

The Samsung Inspire Theatre promises to dish-up a generous helping of interactive talks, lifestyle demonstrations by coffee specialists Truth Coffee and Bean There, cook-offs by ex Masterchef contestant, Jade de Waal, and ‘how-to’ talks by Honest Chocolate. Further to this, consumers will be entertained by The Orphanage emporium experts, whilst utilising Samsung’s state of the art appliances.

“We have focused on making the area as user-friendly and interactive as possible to demonstrate at Decorex just how easy it is to live a smart and connected lifestyle with Samsung, we also want people to discover the things you love with home based innovations that our smart products and solutions allow for,” says Potgieter.

Samsung products are designed to provide users with an integrated experience throughout the consumer’s needs portfolio, be that TVs, appliances, mobile devices – you name it. Further to this, the brand is committed to offering the most energy efficient solutions, where customers are becoming ever more eco-conscious. “It is these types of innovations that will be demonstrated at Decorex in Cape Town – the convenience of living a smarter blissful life - and Samsung encourage all to attend the expo and witness these great product innovations and lifestyle entertainment elements for themselves,” concludes Potgieter.

Discover the things you love and join in the festivities at the Cape Town Decorex event by entering your details into a competition at the Samsung Inspire Theatre and stand a chance of winning a Samsung Side by Side Fridge and Omnipro Microwave to the value of R30,000.

Date: 25 – 28 April 2013
Venue: Cape Town International Convention Centre
Time: 10:00 – 20:00
Costs: R60 for adults, R50 for pensioners and students, R10 for children U12

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales ofUS$187.8 billion. To discover more, please visit