Join a training camp with the Chelsea Football Club and Samsung South Africa in London

Jan 29, 2013

Once-in-a-lifetime opportunity for youth to live their football passion

JOHANNESBURG, South Africa – January 29, 2013 – Samsung Electronics South Africa is encouraging its customers to enter their children in the Samsung Electronics ‘Dream the Blues’ football initiative, to stand in line to secure a place at the South African leg of the global camp - taking place in Johannesburg from 16 – 17 February 2013.

All consumers need to do is purchase any Samsung digital appliance product between 18th January and the 10th February 2013, to the value of R1 850 or more and fill in an entry form for the ‘Dream the Blues’ competition at participating outlets*.

The campaign is run in conjunction with Chelsea Football Club and is designed to encourage youths aged 9 to 13 to achieve and grow their football aspirations. The African leg of the ‘Dream the Blues’ initiative kicks off in Nigeria on the 7th February and sees Samsung and Chelsea Coaches visiting Nigeria, Ghana and South Africa with football clinics to provide professional training for local youths to learn ‘The Chelsea Way’ from Chelsea Foundation coaches.

As part of this campaign, Samsung have also invited students from an underprivileged school in Johannesburg, to attend the camp. Says Matthew Thackrah, Deputy MD and Head of Consumer Electronics and IT Solutions at Samsung South Africa. “At Samsung we strive towards improving our communities be it through skills development, upliftment or sports – and this campaign is aimed at just that, changing lives through providing access to once-in-a-lifetime, tangible opportunities for the less fortunate youth of South Africa.”

The camp will take place over two days, lead by Chelsea’s Foundation coaches where two youngsters from each local camp will be selected to advance to the Blues Camp in London in May, as part of a larger training programme and of course to meet some of the Chelsea players.

“Going to London will provide the lucky youngsters with the opportunity to interact with not only some of the world’s most well-known players but also other youths who were selected from around the world. This initiative reinforces the commitment Samsung has towards football and youth development,” continues Thackrah.

Entry forms are available at Samsung brand stores and other participating stores throughout the country. There will also be entry forms available at the Samsung stands at all Africa Cup of Nations matches.

“Samsung is the world’s leading consumer electronics company and we are passionate about giving customers the opportunity to live a Smarter life with no limitations through our products. Being able to offer South African youth this unique opportunity to live their dreams in London echoes this sentiment and reinforces our commitment towards football on the continent,” adds Thackrah.

The local camps will run over the following periods:
1.       Saturday, 16 February 2013:
Venue: Mark’s Park, Judith Street, Emmerentia

GPS Coordinates: -26° 9′ 58.82″, +28° 0′ 16.64″

Tel: 011 021 7775
Time: 08h00 – 16h00
2.       Sunday, 17 February 2013:
Venue: Mark’s Park, Judith Street, Emmerentia

GPS Coordinates: -26° 9′ 58.82″, +28° 0′ 16.64″

Tel: 011 021 7775
Time: 08h00 – 16h00

* Terms and conditions apply - please refer to for the current Terms and Conditions for this Competition. Additionally, for a list of participating outlets, visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit

About The Samsung-Chelsea FC Youth Football Camp

Samsung who works with Chelsea FC in doing good for the local and global community – are giving the opportunity to train the next generation of football players through the Samsung-Chelsea FC Youth Football Camps. Designed to encourage children aged 9-13 to pursue their dreams and nurture athletic talent, the children will learn “The Chelsea Way” through a series of skills drills designed to help refine their control, shooting, dribbling, and passing during the half-day camps. From December 2012 to April 2013, the program will select the most passionate 16 performers out of all the participants and invite them to Chelsea FC in London for the lifetime football experience.

Having been the sponsor of the program since 2007, Samsung has contributed to expanding its outreach globally from 2011, which originally was a grass root program initiated by Chelsea FC in the UK. Since 2007, approximately 5,000 kids from around the globe have benefited from the Samsung-Chelsea FC Youth Football Camp.