SAMSUNG AND ANTI-COUNTERFEIT AGENCY ENHANCE FIGHT AGAINST COUNTERFEITS

Dec 24, 2015

NAIROBI, Kenya- Samsung Electronics East Africa and the Anti-Counterfeit Agency (ACA) are stepping up their efforts to counter sales of fake and non-genuine products by encouraging consumers to purchase items through accredited retail outlets and partners.

Sixty million shillings worth of counterfeit mobile phones were seized last week within Nairobi CBD alone highlighting the massive incidence and magnitude of fake and counterfeit products currently being imported or channeled through the market by unscrupulous traders. .

“The proliferation of counterfeits has major effects on the economy of this country. Not only does it minimise our consumer genuine sales but it also denies and erodes the revenue potential that the Kenya government would collect and inherently, leading to job losses,” said Samsung East Africa Vice President and Chief Operating Officer Robert Ngeru.

Kenya loses about Kshs.30 billion annually due to trade in counterfeits.

“Users are also denied the assurance of using a genuine product due to reduced confidence and compromised user experience. We have been and will continue to be at the forefront in the fight against counterfeits. Our partnership with the Anti-Corruption Authorities is making an impact on the illicit trade and sales, clearly demonstrated by the massive seizure and raid carried out last week. ,” said Mr. Ngeru.

“Samsung hopes that this will spur the entire industry to pool their resources and address this issue in a concerted effort to stamp out these illegal sales and dubious activities that are impacting on businesses in the region

In addition to working with government agencies to combat the vice, Samsung is encouraging its customers to ensure they only purchase genuine products to enable them enjoy the two year warranty on mobile devices which is only offered as a service benefit to locally sold genuine products.

The warranty covers Samsung users from manufacturer defects after purchasing them from accredited sales partners.

To confirm the authenticity and warranty cover of a Samsung product, consumers can follow this simple process:

  • • For mobile phones & tablets: Send an SMS in the format: Check*IMEI number# to 22585
  • • For other electronic products: Send an SMS in the format: Check*serial number# to 22485

Our retail partners have sales centres all across Kenya, from Westgate Mall, Landmark Monrovia Street, Junction Mall, Sarit Centre, TRM, Galleria, Ridgeways, Garden City, Nyali Centre in Mombasa, Bright Pharmacy in Meru and Panna Music in Eldoret.

Customers can also get in touch with our customer service centre or dial the toll free call centre number  0800 545 545 whenever they experience a problem with any of our products that are guaranteed by Samsung for Warranty.

-ENDS-

About Samsung

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com