Samsung Introduces the New DuraCool SMART Refrigerator Range

Mar 26, 2013

Powered by superior technology, special features work together to maximise space efficiency

JOHANNESBURG, South Africa, 26 March 2013 – Samsung Electronics recently introduced its new DuraCool SMART Refrigerator Range. The new refrigerator, which offers a host of unique features to maximise space and a superior digital inverter technology to improve energy efficiency, affirms Samsung’s dedication to providing appliance innovations that deliver unparalleled performance, greater flexibility, superior organisation, and more convenience for today’s busy families.

With the new DuraCool Smart Bottom Mounted Freezer, Samsung brings powerful technology innovations into the home, empowering families to get more out of their appliances and enabling households to run more efficiently and harmoniously. Advanced technology in Samsung’s new refrigerator delivers an overall unique design complemented by special features that work together to maximum space efficiency.

“In many ways, the refrigerator is the heart of the kitchen, experiencing many physical demands and activity throughout the day,” said Rajan Gungiah, Business Leader for Digital Appliances at Samsung Electronics South Africa. “In addition to delivering quality refrigeration technologies that consumers crave, we also designed a model that keeps families better organised with convenient features that are truly thoughtful. At Samsung, we pride ourselves on always thinking ahead to what our consumers will need, and our new DuraCool SMART Refrigerator attentively delivers on providing real solutions with unprecedented technology and smart design.” 

Maximum Organisation and Storage
An Easy Slide shelf effortlessly slides out to enable more efficient organisation and easy storing and removal of groceries, allowing consumers to maximise the space of the refrigerator. In a conventional refrigerator, it is inconvenient to put large items in the drawer due to its small entrance. But a Full Open Box in the new Bottom Mounted Freezer can be pulled out fully so users can store and take out large food items easily. The Full Open Box can be pulled out fully to store items corner to corner and easily remove large and bulky food items. A wider and deeper Big Guard door shelf accommodates big and tall bottles – perfect for entertaining occasions that require many and varied size beverages.

Delivering Optimal Freshness and Unmatched Convenience
Samsung’s new DuraCool SMART Refrigerator offers several other category-first features that highlight convenience, a 4.5-liter water tank connected to the door dispenser that can be filled with pure water for healthier consumption and a top LED that illuminates the refrigerator’s interior more brightly than conventional models. No other refrigerator ensures optimal freshness, which allows consumers to enjoy healthy eating lifestyle, like the new DuraCool Smart Bottom Mounted Freezer range.

The refrigerator’s Easy Slide shelf also makes it easy to keep large amounts and various kinds of healthy fruits and vegetables accessible. Plus a digital inverter compressor maintains perfect freshness by automatically adjusting its speed to internal and external condition.

In addition, No Frost Technology prevents ice build-up on the inside of the freezer wall and prevents water drop formation in the refrigerator, that can leave stains.

Superior Digital Inverter Technology Improves Energy Efficiency
The new Bottom Mounted Freezer features Samsung’s superior digital inverter compressor that improves energy efficiency and cooling performance by automatically adjusting across five speeds of RPM in response to cooling demands. Whether due to frequent door openings, a hot plate of food or outside temperature changes, the compressor reacts to rapidly provide cold air or slow down to reduce unnecessary energy consumption. And, unlike other models, Samsung’s compressor operates smoothly at night with a lower noise level than that in a library.

In addition to the innovative inverter technology that works to strengthen the durability and extend the life of the refrigerator, Samsung backs it up with a 10-year warranty – a first in this segment. Available from R5 999 – R7 999.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit