Samsung opens brand store at Cresta

May 31, 2013

Continuing a strategic business expansion drive

JOHANNESBURG, South Africa – 31 May, 2013 – In a move designed to show its continued commitment to providing customers with firsthand experience of our superior product and service offerings, Samsung Electronics South Africa open’s its eighth brand store in Cresta Shopping Mall today further expanding its national footprint.

“Our brand stores showcase premium Samsung products across the extensive product range. These stores provide our customers with the ideal location to come and experience our lifestyle solutions, across the full Samsung range of products, at their leisure and experience the convenience of living the connected lifestyle,” says Michelle Potgieter, Head of Corporate Marketing and Communications at Samsung Electronics South Africa.

Customers can interact with all Samsung’s leading consumer electronics devices at the brand stores, including a range of television sets, mobile phones, tablets, and other technology devices. In addition, the store hosts an extensive range of premium household appliances – demonstrating the full range of kitchen and home solutions. These stores are aimed at providing the consumer with a stimulating environment to experience Samsung’s world-class offerings in one easily-accessible location, across the various product lines.

To ensure an enhanced customer experience and immediate servicing of all client requirements, there will be a customer service representative at the Cresta store to undertake mobile phone upgrades or to facilitate bookings with the closest service centre - on behalf of customers.

“Samsung is using its brand stores to demonstrate just how our products are interoperable with one another as well as how this convergence of technologies can enhance consumer lifestyles. As an example; with a Samsung smart camera consumers can share pictures and videos directly to the TV for shared viewing experiences. In addition, we will also offer unique bundling options to give customers additional value-add over traditional retail outlets,” adds Potgieter.

The company is engaging with other retail hubs nationwide as it continues to expand its footprint in the local market, by creating an accessible buying experience for all consumers.

“It is through these brands stores that we are encouraging easy access to our full range of Samsung products for all consumers – in more locations across the country, concludes Potgieter.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US $187.8 billion. To discover more, please visit