Samsung Unveils Next Generation Smartphones at the Core of its Connected Galaxy Experience

Mar 17, 2016

The Samsung Galaxy S7 and Galaxy S7 edge couple sleek design with powerful performance including advanced camera features, water resistance, and external memory

Nairobi, Kenya – March 17th, 2016 – Samsung Electronics East Africa today announced the newest addition to the Galaxy family of products; Samsung Galaxy S7 and Galaxy S7 edge. Created for today's consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences.

“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience,” said Jung Hyun Park, Vice President and Managing Director, Samsung Electronics East Africa. “We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible.”

The Galaxy S7 and Galaxy S7 edge introduces the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.

The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play, the device’s new Always-On Display, gives users a simplified, zero touch experience where they don’t need to worry about missing a call or important notification.

Without compromising on design, Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance. The advanced edge experience available on Galaxy S7 edge provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.

Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology. There is the dual sim option which comes with the hybrid SIM card tray. This allows users to insert a microSD card for up to 200 GB of additional storage and the tray can also be used with a dual SIM cards.

Samsung also made significant hardware and software updates to optimise gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimise notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.

Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organise and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.

Whether it’s the seamless connection between Galaxy S7 or Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the mobile experience and beyond.

Galaxy S7 and Galaxy S7 edge will be available starting 17th March 2016.  They will both be available in 3 colours: Black, Gold and Silver. Consumers will get a free Back Pack Power Bank and a Clear View Cover while stocks last. Additional benefits include 3 GB Data from Safaricom and Samsung 2 year warranty for consumers who purchase the device from Samsung Authorized dealers countrywide.

ENDS…/

About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through pro-active cross industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com