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Samsung to release its signature song “Samsung Football Anthem”

on Jan 10, 2013

Let us hear the passion in your voice

Samsung to release its signature song “Samsung Football Anthem”

JOHANNESBURG, South Africa - January 10, 2013 – Samsung, an official sponsor of the Orange Africa Cup of Nations, SOUTH AFRICA 2013, has launched its signature song called ‘Samsung Football Anthem’ for the tournament. Under the theme: ‘Our passion powers Africa’, the company aims to bring the spirit of the game to its consumers. The anthem encourages Africans to stand tall, support their favourite teams, and get involved in the games.

The Samsung Football Anthem, “Our Passion Powers Africa” encourages fans to get involved and share in the spirit of the tournament. The song was produced by Michael Collins Ajereh, better known as Don Jazzy, a Nigerian Multi award-winning record producer, singer-songwriter, musician and former CEO of Nigerian record label Mo' Hits Records.

With lyrics in English, it is a song that talks about celebration and joy among all people, breaking down barriers that would hinder peace and unity. The song is a mix of many genres including pop, electro-house, dance, and African, making it very appealing to a wide range of listeners. Through rhythmic Africa sound and cheering voices of football fans, the Samsung Football Anthem will resonate where football fans are gathered to cheer for their national teams.

“Africa, this is your chance to reveal your talent to the world. We want you to be the voice of the continent, so get involved. Music and football are core to what we stand for. As Africa people, this is a great way to show your pride and passion,” says Don Jazzy.

The song will be played at all Samsung Fan Zones and Samsung sponsored Orange AFCON, SOUTH AFRICA 2013 events. People can download the anthem from Samsung Facebook pages in Ghana, Kenya, Nigeria, and South Africa. (https://apps.facebook.com/samsung_afcon/)

“Samsung will come again to provide fans with innovative ways to engage more with the game. The anthem will build the Africa people’s spirit throughout the tournament and will lead to more engagement and interaction with African football fans.” says Mr. Yung-Kook Lee, Vice President and Head of Global Sports Marketing at Samsung.

“Samsung realizes the passion that football and music play across Africa, and see this as an ideal way to engage fans while encouraging participation in the festivities. At Confederation of African Football, we hope it elates the atmosphere surrounding the tournament” says Mr. Amr Shaheen, CAF's Marketing and TV Director.

Another way to enjoy the Samsung Football Anthem is to participate at ‘Sing Don Jazzy Anthem and Win’ competition in Samsung Facebook pages in Ghana, Kenya, Nigeria and South Africa. This is a chance for fans to be a part of the African football experience and reveal their passion by uploading their own video of singing the Samsung Football Anthem.

This premier competition will bring together Africa’s most talented football players, and is estimated to attract more than 6.6 billion cumulative TV viewers and 87,072 hours of TV exposure.

Ji-Kyung (Claire) Kim
Samsung Electronics Co., Ltd.
+82 (0) 31 277 8029
jikyung.kim@samsung.com

Jill Hamilton
Weber Shandwick South Africa
+ 27 (0) 11 566 6316
jhamilton@webershandwick.com

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com