10 February 2012 - Johannesburg – Having launched “Doodle for Nelson Mandela Day,” in association with the Nelson Mandela Foundation last year, Samsung are encouraging South Africans to get involved if they haven’t already. It’s easy, it’s free, it’s fun and it contributes towards a worthy cause!

Through this campaign Samsung are encouraging consumers to ‘Like’ the Samsung Mobile South Africa Facebook page, then go on to the Doodle and Win link to create their own unique pieces of art on the Galaxy Note tool (http://www.facebook.com/#!/SamsungMobileSA?sk=app_310382998986000). The Facebook page will allow users to create their own doodle for Mandela with their own photos with every image uploaded matched by a R5 investment from Samsung. The total money raised over this period will be divided between the development of another Solar Powered Internet School by Samsung and various charities for the development of libraries with the aim of driving access to information and the ability for underprivileged children to gain the required reading skills.

Says Deon Liebenberg, MD of Samsung South Africa; “Samsung is committed to investing in viable, tangible and measurable corporate social investment projects and this campaign is no different. It will not only align to our existing outreach and focus on education and skills development, but also encourage the larger South African community to become custodians of positive change. Samsung’s relationship with The Nelson Mandela Foundation creates a perfect platform from which to ensure we reach our communities in need with a key element required for future sustainability – education!”

The Doodle for Nelson Mandela campaign is live on the Samsung website ( www.samsung.com) and still open to consumers to upload their images and create wonderful masterpieces with the Galaxy Note doodle function. Everyone should participate to show Samsung, The Nelson Mandela Foundation and South Africa as a whole, that its citizens really care about making a difference by getting involved in worthy causes and projects.

“If you haven’t doodled yet - get involved this weekend. Come through to the Samsung Galaxy Note Studio Programme located at the Fountain Court in Sandton City from 10th – 12th February. You will not only have the opportunity to enjoy our experiential exhibition, but our latest offering, the Samsung Galaxy Note will be available to create your Doodle for Mandela – which will then automatically be uploaded to the website. If you can’t make it to the Samsung Galaxy Note Studio Programme exhibition, visit the Samsung Mobile South Africa Facebook page and join in on the fun! We encourage consumers to become ambassadors of the message to create the impact that we are hoping to achieve through this project,” concludes Liebenberg.

The Samsung Galaxy Note Studio Programme will be visiting nine other malls across the country in upcoming months.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com