A unique way to view art

By its very nature, art exists to evoke reactions and emotions - we want to help art lovers realise this again.

Our Art of Feeling app encourages art gallery visitors to discover new ways to experience art – through emotion.

We are partnering with galleries across the globe to bring this experience to life, where participants are able to generate unique and beautiful art works of their own – like the one shown left – based on their own gallery experience. These are then printed to take home and frame.

What will your Art of Feeling look like?

You can experience the Art of Feeling now at:

Leopold Museum, Vienna, AT www.leopoldmuseum.org
MMOMA Museum, Moscow, RU www.mmoma.ru
We’d suggest visiting to get the most out of your experience. There’s more information on the app in this video.
We'd suggest visiting Leopold Museum to get the most out of your experience. There's more information on the app in the video.

How do I participate?

Visit your nearest participating gallery and pick up a Samsung Galaxy S6 device when you enter. You can then explore the gallery with our user-generated mood map, and choose from 16 emotions to input how each piece of art makes you feel.

When you've completed your journey, you'll be given your own unique piece of art based on your experience. This can then be printed, emailed or shared with friends.

You can experience the Art of Feeling now at:

Leopold Museum, Vienna, AT www.leopoldmuseum.org
MMOMA Museum, Moscow, RU www.mmoma.ru