digital appliance business

Effortless, industrious and connected to the SAMSUNG Electronics home.

The digital appliance business brings superior technology, design and environmentally friendly convenience to the contemporary household. Having revamped its organisation to boost domestic and global sales, the business is concentrating on creating innovative products that link the home to the digital future.

The division is putting more focus on high-end, innovative products such as side-by-side and built-in refrigerators, robot cleaners and drum washing machines.

We are redoubling efforts to position SAMSUNG Electronics as a leader in the future digital consumer electronics market by expanding the DVM (system air conditioner) business and home network business.

We recently completed construction of a refrigerator manufacturing facility in India, part of our strategic efforts to gain the #1 market share by 2006.

SAMSUNG Electronics also has undertaken an aggressive rollout in the North American home appliances market. We exhibited over 80 innovative appliances including an extensive line of advanced built-in refrigerators and microwave ovens at the world's largest home appliance exhibition, the Kitchen & Bath Industry Show (KBIS) in Chicago.

KBIS recognised the Homepad Internet Refrigerator with its Best New Product award. The Homepad incorporates Web access and TV viewing into a major kitchen appliance, demonstrating a SAMSUNG Electronics hallmark: market-savvy innovation that drives future success.

Major Product