Kevin K Y Choi
Managing Director
SAMSUNG Electronics Australia Pty Ltd

Mr. Kevin K. Y. Choi has been appointed Managing Director of SAMSUNG Electronics Australia Ltd on February 2007. He is responsible for the management of the Australian and New Zealand sales subsidiaries, which also oversees sales and marketing in the Oceanic Region.

Kevin has worked for SAMSUNG for nearly 23 years. Most recently before being promoted to Managing Director, he was Vice President of CTV Sales and marketing Division.

Before that he held various positions in SAMSUNG Electronics Headquarter involving product planning, Projection / LCDTV worldwide marketing, global CTV sales and had spent 6 years in Europe looking after CTV R & D for the European Marketing.

Mr. Choi has a Bachelor of Science degree from Hanyang University major in Electronic Engineering. He is married with two sons and speaks fluent Korean, English and German.