Gregory Lee was appointed President, Chief Executive Officer of Samsung Asia Pte Ltd in January 2010. He heads the regional headquarters for all Samsung Electronics’ businesses in Southeast Asia and Oceania.
Mr. Lee was promoted to Corporate Executive Vice President in 2010 and prior to assuming his current designation, Mr. Lee was Senior Vice President and Chief Marketing Officer for Samsung Electronics. As CMO, Mr. Lee was responsible for corporate marketing strategy and execution, including corporate brand management and market driven product strategies.
Before joining Samsung, Mr. Lee worked for Johnson & Johnson, Kellogg’s and Procter & Gamble in general management and marketing fields. Mr. Lee started his career in the US. He has worked extensively in the US and also in Asia.
S.R. Yoon was appointed Managing Director of Samsung Electronics Australia in August 2009 and is responsible for managing the business across Australia, New Zealand and the Oceanic region. In this role, Mr. Yoon oversees the day-to-day operation of the company, including the orchestration of Samsung’s sales and marketing plans.
Mr. Yoon joined Samsung in 1987. Prior to his current role in Australia, Mr. Yoon held the position of Vice President of the Mobile Communications Division in Korea, where his responsibilities expanded into the North American and Canadian markets.