SMART Hospitality Display

32“ SMART Hospitality Display (HG32A)


Recycling Batteries Responsibly

  • The European Directive on Batteries and Accumulators aims to minimise the impact of batteries on the environment and encourage the recovery of the materials they contain. In the UK, regulations on the recycling of batteries and accumulators (rechargeable batteries) were Introduced in 2009. The Waste Batteries Regulations aim to significantly increase UK collection and recycling of used portable batteries from 3% in 2007 to 25% by 2012, rising to at least 45% in 2016.

  • The battery symbol on a product or on its packaging indicates that the product must not be disposed of with general household waste. Instead, it is the consumer’s responsibility to dispose of their waste batteries at a designated collection point so that they can be recycled. The separate collection and recycling of batteries at the time of dispo sal will help to conserve natural resources and ensure that they are recycled in a manner that protects human health and the environment. A comprehensive list of battery recycling centres can be obtained from:

  • All Samsung products that are subject to the Batteries Directive are compliant with the UK battery and accumulator Requirements. In accordance with national law, SAMSUNG Electronics (UK) Ltd is a member of an approved batteries producer compliance scheme. This scheme collects, treats and disposes of batteries on Samsung’s behalf.

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At a Glance
  • Provide your guests with an unforgettable multi-entertainment experience with Samsung’s hospitality displays

A streamlined display in the luxury of your rooms

A streamlined display in the luxury of your rooms
Treat your guests to a superb viewing experience with the sleekly designed HB690 Series displays. These LED* displays use minimal space, boasting an ultra-thin profile. The slim design means space can be devoted to efficient use of luxurious hotel room interiors. A narrow bezel helps the display blend into the background, so your guests can focus on the images projected rather than the device delivering them. A metal frame and stand is included for an elevated level of sophistication, helping to enhance the ambiance of your guest rooms and your luxury hotel image. *Samsung LED displays utilise LCD screens with LED edge lights.

Connect to enjoy

Connect to enjoy
Give your guests an unforgettable, 5-star hotel-room experience with myriad entertainment options available with Samsung’s HB690 Series integrated, high-performance TVs. The IP-based displays* offer your guests expanded flexibility with interactive solutions, including wireless connection to compatible personal devices such as compatible smartphones, tablets and laptop computers. With a simple interface, accessing many desirable features is straightforward and painless. *Internet connection required. Data, subscription and other charges may apply.

Expand services beyond basic displays with efficient content management solution

Expand services beyond basic displays with efficient content management solution
Provide your guests with the information they need when they want it. The easy-to-use Samsung LYNK™ SINC solution delivers guest information directly to in-room TVs with minimal complications. Provide customised service to groups or individuals and engrossing IPTV live multicasts with simplified TV monitoring and management using LYNK™ SINC. You can provide guests tourist information, weather reports and more over the IP network using the various applications on Samsung Smart Hub* that can be accessed through LYNK SINC solution on Samsung hospitality displays. Plus, guests can connect to popular applications, such as Facebook™, Twitter™ and YouTube™ for great fun.** With the LYNK™ DRM software, feel confident that encrypted content can pass to hotel room TVs and system reliability can be is maintained with this effective alternative to hardware-based content protection systems.

*Certain features not available without express consent regarding the collection and use of personal information. Some features may require additional peripheral devices which are sold separately. Certain advertised features, applications and services may not be available on all models and regions and are subject to change without notice. Internet connection required. Data and subscription charges may apply. Certain features require RF signal and only work on Free to Air channels.
**Applications may need to be downloaded from Samsung Apps. Internet connection required. Data, subscription and other charges may apply. Usage may be subject to third party service provider agreements.

One efficient display solution to meet your needs

One efficient display solution to meet your needs
Create and edit in-room marketing content such as hotel information and promotional offers, Samsung LYNK™ REACH enables hotel managers to easily manage numerous TVs simultaneously at a central location with its intuitive user interface, using the coaxial infrastructure. In addition, the Samsung LYNK ™ DRM solution assists with the security of television content.

Entertain guests with interactivity of a TV and their compatible mobile devices for flexibility of content sharing

Entertain guests with interactivity of a TV and their compatible mobile devices for flexibility of content sharing
Give your guests the convenience and flexibility to view TV content on their compatible mobile devices. This versatile TV screen monitoring technology is made possible with the Samsung Smart View* application through soft AP. Guests can also readily display content from compatible personal devices on an in-room TV with Wi-Fi Direct Screen Mirroring.** Users can show the exact same view displayed on a compatible phone or tablets, including not only multimedia files, but also the screen configuration.

*Smart View application available from Google Play. Free TV channel support is provided for Apple® iPhone® and iPad® with iOS v4 and later versions. Internet connection required to download application. Smart View app does not allow two different free to air programs to be viewed at once. Smart View allows you to view two difference sources, for instance RF cable and HDMI input. Compatible mobile device and Samsung Smart TV must be on same Wi-Fi network or using WiFi Direct. ** To use AllShare Mirroring, the compatible device and the Samsung Smart TV must be in close proximity. Compatible devices include [insert models]. Ipad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Provide guests with the ability to view their compatible mobile device content on the in-room TV

Provide guests with the ability to view their compatible mobile device content on the in-room TV
Provide your guests with great in-room flexibility and freedom through Samsung Soft AP-based AllShare* technology. This technology enables users to play personal content, such as movies, and photos from compatible phones or tablets through a Wi-Fi connection on an in-room TV. Guests can also share and play content on their compatible devices on the in-room TV.

*To share content, other compatible DLNA products must be connected to the network via Wi-Fi or Ethernet cable. Some products may require DLNA software to be installed. Samsung takes copyright seriously.  Samsung’s features and applications are intended solely for private and domestic use. Any other use may be contrary to the law, including copyright law.  Samsung does not authorise any use of its features and applications that infringe copyright or are otherwise contrary to law.

Wireless Audio Dock Compatibility

Wireless Audio Dock Compatibility

Provide an exceptional, immersive sound experience with Samsung Wireless Audio Dock (WAD). The TV is connected to WAD with Bluetooth 3.0. The WAD is also compatible with selected Samsung GALAXY mobile devices and iPhones to help enhance in-room entertainment experience. IPhone is a trademark of Apple Inc., registered in the U.S. and other countries
Sound Bar Compatibility

Sound Bar Compatibility

Couple a Samsung hospitality TV with a Samsung Sound Bar (sold separately) to let guests truly enjoy hearing their programming. Connected by a High-Definition Multimedia Interface® cable, settings are automatically applied, making installation a breeze. A single remote lets guests have full control over both the TV and Sound Bar.
Channel Editor

Channel Editor

Hotel managers can easily manage and arrange the channel mix for both analogue and digital channels with minimal need to adjust and edit channel lists by different TV systems. Channels can be reordered and renamed to the hotel’s preference with channel mapping.
My Channel

My Channel

Enable guests to easily find and enjoy the programming of their choice with minimal need to manually scroll through the numerous TV channels. My Channel’s quick search function assists guests in finding channels suited to their tastes, by country and genre.
Hospitality Stand

Hospitality Stand

Provide your guests with an excellent view of the TV from almost anywhere in the room with a hospitality TV stand. The stand provides a flexible 20º, 60º and 90º swivel support and held in place with a wall mount kit helping to ensure the TV remains firmly in place.
Hotel Logo and Welcome Messages

Hotel Logo and Welcome Messages

Help enhance your hotel’s brand awareness while greeting your guests with a hotel logo and customisable messages. Hotels can display their logos and greetings on screen for an adjustable period of 3 to 7 seconds whenever their guests turn on the TV.
Multi-code Remote

Multi-code Remote

Help increase guests’ TV-viewing enjoyment by minimising annoying interference from other remote signals in applications, such as hotel fitness centres, where multiple TVs are in close proximity. The multi-code remote can control up to 10 compatible TVs individually in the same room.
Remote Jack Pack Compatibility

Remote Jack Pack Compatibility

Enable guests to plug and play content from compatible personal devices on a large TV screen with Remote Jack Pack and Samsung Hospitality TV compatibility. It detects the connection interface and automatically converts it to an optimised source, transmitting inputs as High-Definition Multimedia Interface® outputs.
Variable Speaker Out

Variable Speaker Out

Help increase guests’ in-room mobility and enjoyment by connecting the TV’s sound to other parts of the room with the external speaker-out post (external speakers sold separately). Guests can listen to their TV programs from practically anywhere in the room or bathroom through speakers installed in remote locations.
Headphone ID compatibility

Headphone ID compatibility

Give guests the luxury of listening to TV in bed without the cumbersome need to extend the headphone cable. The included Headphone ID can detect compatible headphones connected to the extension sockets next to a bed where your guests can simply plug headphones to listen to the TV without disturbing others in the room.


  • BacklightLED
  • Screen Size32
  • Resolution1920 x 1080


  • Picture EngineHyperReal Engine
  • Static Contrast Ratio5,500:1
  • Response Time6.5ms
  • Viewing Angle (Horizontal/Vertical)178° / 178°
  • Brightness300nits
  • Wide Color Enhancer PlusYes
  • Auto Motion Plus 120/240Hz120Hz
  • Film ModeYes
View remaining tech specs


  • DolbyDolby Digital Plus / Dolby Pulse
  • SRS / DNSe+SRS theatreSound HD
  • dts 2.0+Digital OutDTS Premium Audio
  • Speaker TypeDown Firing + Full Range
  • 3D SoundNo
  • Sound output10W x 2
  • Bathroom Speaker Out4W (Mono, 8Ω)


  • HDMI3 / 0
  • RJ12 for External ControlYes
  • RJ450 / 1
  • USB(Side/Rear)1 / 0
  • Component In (Y/Pb/Pr) (Side/Rear)0 / 1
  • Composite In (AV) (Side/Rear)1 (Common Use for Component Y)
  • Headphone (Side/Rear)0 / 1
  • Digital Audio Out (Optical) (Side/Rear)0 / 1
  • Headphone IDYes
  • PC In (D-sub) (Side/Rear)0 / 1
  • Variable Audio OutYes
  • Variable Audio Out Volume ControlYes
  • RJP Jack (Remote Jack Pack)Yes
  • PC Audio In (Mini Jack)0 / 1
  • DVI Audio In (Mini Jack)1 (Common Use for PC Audio in)
  • RF In (Terrestrial / Cable input) (Side/Rear)1 / 0
  • RS-232C (AV CONTROL)1 (Common Use for RJP)

General Feature

  • Smart Hub(Apps&Service)Yes
  • Smart Hub - AppsYes
  • Photos, Clips & MusicYes
  • Samsung SMART ViewYes (Clone View only)
  • Web BrowserYes
  • Hand Gesture RecognitionReady
  • AllShare (Content Sharing, Screen Mirroring)Yes
  • ConnectShare™ (USB 2.0)Movie
  • Soft APYes
  • Wireless LAN Builit-inYes
  • Sound ShareYes
  • OSD LanguageLocal Languages
  • Digital Noise FilterYes
  • HDMI 1.4 A/Return Ch. SupportYes
  • Anynet+ (HDMI-CEC)Yes
  • Caption (Subtitle)Yes
  • Picture-in-PictureYes
  • Auto Channel SearchYes
  • Auto Power OffYes
  • Auto Volume LevellerYes
  • Game ModeYes
  • Sleep TimerYes


  • DTV ReceptionDVB-T / C
  • Analog TunerYes
  • MHP/MHEG (version) / OHTV / GINGAMHEG 5


  • ColourBlack
  • Stand DesignSquare
  • Swivel (left/right)90 / 90


  • Power Supply (V)AC100 - 240V 50 / 60Hz
  • Power Consumption (Rated) (Watts)95W
  • Power Consumption (Stand-by) (Watts)Under 0.3W


  • Set Weight with Stand (kg)7.2kg
  • Set Weight without Stand (kg)5.7kg
  • Set Dimension with Stand (WxHxD)738.2 x 502.2 x 191.7mm
  • Set Dimension without Stand (WxHxD)738.2 x 437.0 x 49.5mm

Mechanical Specification

  • VESA Mount (mm)200 x 200
  • VESA Screw SizeM8


  • Remote Controller ModelTM1240
  • Battery (for Remote Control)Yes
  • Power CableYes
  • Stand Mount KitYes
  • Quick Install GuideYes

Hospitality Feature

  • Samsung LYNK™ SINC CompatibilityYes
  • H Browser CompatibilityYes
  • Samsung LYNK™ REACHYes
  • Samsung LYNK™ REACH Server CompatibilityYes
  • Hospitality Plug&Play (Easy Setup)Yes
  • RJ12/IR Pass ThroughYes
  • Music Mode (Input: PC/AV/Component)Yes
  • Music Mode Backlight on/offYes
  • My ChannelYes
  • Power On Status Setting (Keycard/Master Power off)Yes
  • Jack Pack CompatiblityYes
  • USB CloningYes
  • Variable Audio OutputYes
  • Hotel Channel ListYes
  • Logo Display with Time out Setting(BMP/Movie)Yes
  • Welcome MessageYes
  • Auto Source ModeYes
  • Energy saving mode (BLU Control)Yes
  • Multi Code RemoteYes
  • Screwed Remote Battery CoverYes
  • Alarm KeyYes
  • Soundbar CompatibilityYes
  • Mixed Channel List (DVB T/C, Analog)Yes
  • Smoovie CompatibilityYes


  • Eco SensorYes


User Manual

1.6 MB, pdf, ENGLISH


Firmware (13)

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