40“ SMART Hospitality Display (HG40A)


  • Provide your guests with an unforgettable multi-entertainment experience with Samsung’s hospitality displays

40“ SMART Hospitality Display (HG40A)

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A streamlined display in the luxury of your rooms

Add to the luxury of your rooms with a streamlined display
Treat your guests to a superb viewing experience with the sleekly designed HB690 Series displays. These LED* displays use minimal space, boasting an ultra-thin profile. The slim design means space can be devoted to efficient use of luxurious hotel room interiors. A narrow bezel helps the display blend into the background, so your guests can focus on the images projected rather than the device delivering them. A metal frame and stand is included for an elevated level of sophistication, helping to enhance the ambiance of your guest rooms and your luxury hotel image.

* Samsung LED displays utilise LCD screens with LED edge lights.

Connect to enjoy

Connect more to enjoy more
Give your guests an unforgettable, 5-star hotel-room experience with myriad entertainment options available with Samsung’s HB690 Series integrated, high-performance TVs. The IP-based displays* offer your guests expanded flexibility with interactive solutions, including wireless connection to compatible personal devices such as compatible smartphones, tablets and laptop computers. With a simple interface, accessing many desirable features is straightforward and painless.

* Internet connection required. Data, subscription and other charges may apply.

Expand services beyond basic displays with efficient content management solution

Expand services beyond basic displays with efficient content management solution
Provide your guests with the information they need when they want it. The easy-to-use Samsung LYNK™ SINC solution delivers guest information directly to in-room TVs with minimal complications. Provide customised service to groups or individuals and engrossing IPTV live multicasts with simplified TV monitoring and management using LYNK™ SINC. You can provide guests tourist information, weather reports and more over the IP network using the various applications on Samsung Smart Hub* that can be accessed through LYNK SINC solution on Samsung hospitality displays. Plus, guests can connect to popular applications, such as Facebook™, Twitter™ and YouTube™ for great fun.** With the LYNK™ DRM software, feel confident that encrypted content can pass to hotel room TVs and system reliability can be maintained with this effective alternative to hardware-based content protection systems.

* Certain features not available without express consent regarding the collection and use of personal information. Some features may require additional peripheral devices which are sold separately. Certain advertised features, applications and services may not be available on all models and regions and are subject to change without notice. Internet connection required. Data and subscription charges may apply. Certain features require RF signal and only work on Free to Air channels.
** Applications may need to be downloaded from Samsung Apps. Internet connection required. Data, subscription and other charges may apply. Usage may be subject to third party service provider agreements.

Entertain guests with interactivity of a TV and their compatible mobile devices for flexibility of content sharing

Entertain guests with interactivity of a TV and their mobile devices for flexibility of content sharing
Give your guests the convenience and flexibility to view TV content on their compatible mobile devices. This versatile TV screen monitoring technology is made possible with the Samsung Smart View* application through soft AP. Guests can also readily display content from compatible personal devices on an in-room TV with Wi-Fi Direct Screen Mirroring.** Users can show the exact same view displayed on a compatible phone or tablets, including not only multimedia files, but also the screen configuration.

* Smart View application available from Google Play. Free TV channel support is provided for Apple® iPhone® and iPad® with iOS v4 and later versions. Internet connection required to download application. Smart View app does not allow two different free to air programs to be viewed at once. Smart View allows you to view two difference sources, for instance RF cable and HDMI input. Compatible mobile device and Samsung Smart TV must be on same Wi-Fi network or using WiFi Direct.
** To use AllShare Mirroring, the compatible device and the Samsung Smart TV must be in close proximity. Compatible devices include [insert models].

Ipad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.
IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Provide guests with the ability to view their compatible mobile device content on the in-room TV

Provide guests with greater viewing of their mobile device content on the in-room TV
Provide your guests with great in-room flexibility and freedom through Samsung Soft AP-based AllShare* technology. This technology enables users to play personal content, such as movies, and photos from compatible phones or tablets through a Wi-Fi connection on an in-room TV. Guests can also share and play content on their compatible devices on the in-room TV.

* To share content, other compatible DLNA products must be connected to the network via Wi-Fi or Ethernet cable. Some products may require DLNA software to be installed. Samsung takes copyright seriously. Samsung’s features and applications are intended solely for private and domestic use. Any other use may be contrary to the law, including copyright law. Samsung does not authorise any use of its features and applications that infringe copyright or are otherwise contrary to law.

One efficient display solution to meet your needs

One efficient display solution to meet your needs
Create and edit in-room marketing content such as hotel information and promotional offers, Samsung LYNK™ REACH enables hotel managers to easily manage numerous TVs simultaneously at a central location with its intuitive user interface, using the coaxial infrastructure. In addition, the Samsung LYNK ™ DRM solution assists with the security of television content.
Wireless Audio Dock Compatibility (SoundShare)

Wireless Audio Dock Compatibility

Provide an exceptional, immersive sound experience with Samsung Wireless Audio Dock (WAD). The TV is connected to WAD with Bluetooth 3.0. The WAD is also compatible with selected Samsung GALAXY mobile devices and iPhones to help enhance in-room entertainment experience.
iPhone is a trademark of Apple Inc., registered in the U.S. and other countries
Sound Bar Compatibility

Sound Bar Compatibility

Couple a Samsung hospitality TV with a Samsung Sound Bar (sold separately) to let guests truly enjoy hearing their programming. Connected by a High-Definition Multimedia Interface® cable, settings are automatically applied, making installation a breeze. A single remote lets guests have full control over both the TV and Sound Bar.
Channel Editor

Channel Editor

Hotel managers can easily manage and arrange the channel mix for both analogue and digital channels with minimal need to adjust and edit channel lists by different TV systems. Channels can be reordered and renamed to the hotel’s preference with channel mapping.
My Channel

My Channel

Enable guests to easily find and enjoy the programming of their choice with minimal need to manually scroll through the numerous TV channels. My Channel’s quick search function assists guests in finding channels suited to their tastes, by country and genre.
Hospitality Stand

Hospitality Stand

Provide your guests with an excellent view of the TV from almost anywhere in the room with a hospitality TV stand. The stand provides a flexible 20º, 60º and 90º swivel support and held in place with a wall mount kit helping to ensure the TV remains firmly in place.
Hotel Logo and Welcome Messages

Hotel Logo and Welcome Messages

Help enhance your hotel’s brand awareness while greeting your guests with a hotel logo and customisable messages. Hotels can display their logos and greetings on screen for an adjustable period of 3 to 7 seconds whenever their guests turn on the TV.
Multi-code Remote

Multi-code Remote

Help increase guests’ TV-viewing enjoyment by minimising annoying interference from other remote signals in applications, such as hotel fitness centres, where multiple TVs are in close proximity. The multi-code remote can control up to 10 compatible TVs individually in the same room.
Remote Jack Pack Compatibility

Remote Jack Pack Compatibility

Enable guests to plug and play content from compatible personal devices on a large TV screen with Remote Jack Pack and Samsung Hospitality TV compatibility. It detects the connection interface and automatically converts it to an optimised source, transmitting inputs as High-Definition Multimedia Interface® outputs.
Variable Speaker Out

Variable Speaker Out

Help increase guests’ in-room mobility and enjoyment by connecting the TV’s sound to other parts of the room with the external speaker-out post (external speakers sold separately). Guests can listen to their TV programs from practically anywhere in the room or bathroom through speakers installed in remote locations.
Headphone ID compatibility

Headphone ID compatibility

Give guests the luxury of listening to TV in bed without the cumbersome need to extend the headphone cable. The included Headphone ID can detect compatible headphones connected to the extension sockets next to a bed where your guests can simply plug headphones to listen to the TV without disturbing others in the room.



  • Backlight

  • Screen Size

  • HD/FHD

  • Resolution

    1920 x 1080


  • Picture Engine

    HyperReal Engine
  • Static Contrast Ratio

  • Response Time

  • Brightness

    350 nits
  • Wide Color Enhancer Plus

  • Auto Motion Plus 120/240Hz

  • Film Mode




  • User Manual
    • User Manual
      1.6 MB, pdf, ENGLISH
  • Firmware (15)
    • Upgrade File(USB type)
      All OS, 717.75 MB, exe, MULTI LANGUAGE
      Version : 1111.2
    • Upgrade guide
      All OS, 8.07 MB, pdf, MULTI LANGUAGE
      Version : 1.0
    • Upgrade File(USB type)
      All OS, 712.43 MB, zip, MULTI LANGUAGE
      Version : 1101.1
    • Upgrade File(USB type)
      All OS, 712.31 MB, zip, MULTI LANGUAGE
      Version : 1100.0
    • Upgrade File(USB type)
      All OS, 721.16 MB, zip, MULTI LANGUAGE
      Version : 1015.0
    • Upgrade File(USB type)
      All OS, 720.78 MB, zip, MULTI LANGUAGE
      Version : 1014.0
    • Upgrade File(USB type)
      All OS, 720.77 MB, zip, MULTI LANGUAGE
      Version : 1013.0
    • Upgrade File(USB type)
      All OS, 720.76 MB, zip, MULTI LANGUAGE
      Version : 1012.1
    • Upgrade File(USB type)
      All OS, 724.72 MB, zip, MULTI LANGUAGE
      Version : 1011.0
    • Upgrade File(USB type)
      All OS, 724.4 MB, zip, MULTI LANGUAGE
      Version : 1010.1
    • Upgrade File(USB type)
      All OS, 726.25 MB, zip, MULTI LANGUAGE
      Version : 1009.0
    • Upgrade File(USB type)
      All OS, 720.25 MB, zip, MULTI LANGUAGE
      Version : 1008.0
    • Upgrade File(USB type)
      All OS, 719.49 MB, zip, MULTI LANGUAGE
      Version : 1007.4
    • Upgrade File(USB type)
      All OS, 719.46 MB, zip, MULTI LANGUAGE
      Version : 1006.2
    • Upgrade File(USB type)
      All OS, 725.03 MB, zip, MULTI LANGUAGE
      Version : 1003.1
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*Samsung Slim LED displays utilise LCD screens with LED edge lights.
Features and specifications are subject to change without prior notification. Images are used for illustrative purposes only.


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