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Samsung’s LYNK REACH 4.0 fuses the benefits of its SINC and REACH hospitality technologies to offer a comprehensive content management solution.
DEFINITION SYSTEM/ARCHITECTURE
DEFINITION SYSTEM/ARCHITECTURE
Samsung’s LYNK REACH 4.0 fuses the benefits of its SINC and REACH hospitality technologies to offer a comprehensive content management solution.


As a unified content management solution, LYNK REACH 4.0 accommodates LAN, WIFI and coaxial infrastructures to amplify hotel management, monitoring and guest service functions. Transferred by a proprietary management server (PMS) and customised templates, hospitality users can create and deliver personalised service for a more memorable experience. This includes access to a range of IP channels and RF channels, applications and services mirroring what guests expect at home and on their mobile devices.


LYNK REACH 4.0 additionally enables two-way communication between hotel management and guests. The solution’s efficient remote control capability for in-room display ensures quality service delivery in real-time without in-room labour and maintena

INCREASE HOTEL BRAND AND OFFERINGS VISIBILITY WITH A WELCOME VIDEO CHANNEL
INCREASE HOTEL BRAND AND OFFERINGS VISIBILITY WITH A WELCOME VIDEO CHANNEL
LYNK REACH 4.0 allows hotels to use Welcome Video Channels to deliver useful information to guests in a more engaging way. Through easy video upload or URL insertion of the hotel’s video content, hotel managers can customize a channel list of clips showing hotel facilities or advertising special offers, local events or attractions. Hotel managers can modify the video clip area depending on their needs, choosing either full screen display or a custom size. The ability to stream these promotions on several channels at once has the potential to provide an additional revenue stream for hotels and enhances brand recognition.
MAXIMISE GUEST ACCESS TO ENTERTAINMENT AND INFORMATION
MAXIMISE GUEST ACCESS TO ENTERTAINMENT AND INFORMATION
Samsung’s LYNK REACH 4.0 solution gives hotel managers access to a mix of IP channels and RF channels, creating a hybrid channel map capable of offering guests more entertainment and information options than available on Samsung’s standard hospitality displays. Through this enhanced access, hotel managers can easily compose and activate a channel bank list to meet unique guest needs. LYNK REACH 4.0’s extensive channel bank additionally allows hotels to offer specialised premium paid content to applicable guests, creating a potentially profitable revenue source while offering guests more customised viewing options.
STREAMLINE WORKFLOW WITH REAL-TIME MONITORING AND A CENTRAL MANAGEMENT PLATFORM
STREAMLINE WORKFLOW WITH REAL-TIME MONITORING AND A CENTRAL MANAGEMENT PLATFORM
The Samsung LYNK REACH 4.0 solution can reduce total cost of ownership for hospitality users with intelligent features that provide real-time monitoring reports and a central platform from which IT managers can remotely manage processes. Hotels can select individual televisions or groups of televisions, and monitor TV and network settings, room and guest information displays and guest check in/out. These capabilities provide an effective way for hotels to save time and effort on labour and maintenance costs, as hotel personnel do not have to visit each hotel room every time a change is required.
DIFFERENTIATE THE GUEST EXPERIENCE WITH APPLICATION ACCESS
DIFFERENTIATE THE GUEST EXPERIENCE WITH APPLICATION ACCESS
Samsung’s Smart Hub software provides a gateway to a variety of apps, opening a window to more than just conventional TV channels for guests who qualify. Using Smart Hub, guests can conveniently access social networking apps to enjoy music streaming and access the news through the hotel’s IP network for enhanced TV content based on their individual needs. Hotels have the control to activate or deactivate app access to provide differentiated service among guest groups.1


1Smart Hub and applications are only available on IPTVs.

OFFER PERSONALISED SERVICE FROM CHECK-IN THROUGH CHECKOUT
OFFER PERSONALISED SERVICE FROM CHECK-IN THROUGH CHECKOUT
Samsung’s LYNK REACH 4.0 platform allows guests to receive personalised attention and convenient access to on-site amenities and services throughout the duration of their stay.


• At check-in: The LYNK REACH 4.0 server uses the hotel’s proprietary management server (PMS) to transfer guests’ unique information and greet them with personalized welcome messages.


• During guest stay: Once data is transferred to the LYNK REACH 4.0 server, hotel managers can send guests personalised messages relevant to their stay, ranging from restaurant reservation lists to the schedule of other on-site services.


• Express checkout: LYNK REACH 4.0 highlights and organises all guest charges within an in-room display enabling a faster guest checkout process that does not require a trip to the lobby.

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