Samsung scores with new Rugby Sponsorship

Jun 05, 2012

AUSTRALIA, Sydney – 5 June 2012 — Samsung Electronics Australia, today became the Official Partner of the Qantas Wallabies, Test Rugby and Super Rugby Competition. The long-term partnership will go through to the end of 2015, and include the Rugby World Cup in the United Kingdom. The partnership includes signage at all matches, hospitality, digital rights and player appearances. The partnership will be supported by an integrated marketing campaign through broadcast activity, as well as social media.  
“Rugby Union is a premium Australian sport and we’re thrilled to announce this partnership,” said Arno Lenior, Marketing Director - Corporate Samsung Electronics Australia. “We’re looking forward to seeing the passion and energy from the avid supporters and being a part of such a beloved Australian sport. One of the key focuses for Samsung this year is intensifying our relationship with the consumer and we see this partnership with the Qantas Wallabies, Test Rugby and Super Rugby Competition as a way to propel this to another level.”
This sponsorship is part of a wider portfolio, as a consumer electronics industry leader, Samsung is currently involved in a number or partnerships. These include being a Worldwide Olympic Partner for Wireless Communications Equipment, partner of the Australian Olympic Team and most recently engaging swimming sensation and Olympic hopeful, James Magnussen, as a brand ambassador.
ARU Managing Director and CEO, John O’Neill AO, welcomed the new partnership and thanked Samsung for their valued support.
“Samsung are a highly recognisable and hugely successful brand across the world and we are very pleased they have decided to support Rugby in Australia,” Mr O’Neill said.
“This exciting new partnership will see ARU join Samsung’s sponsorship family that includes the International Olympic Committee, Australian Olympic Committee and the Chelsea Football Club all of which are highly respected organisation. We are delighted to have Samsung as part of the Rugby family until at least the end of 2015.”
About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit
Jen Crowcroft
Edelman for Samsung Australia
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