Adappt calls on young Australians to create a better world with social-purpose app design

Sep 25, 2014

The next generation of Australian entrepreneurs and inventors invited to submit their ‘Big Idea’ by 31 October 2014

Sydney, Australia – Thursday, 25 September, 2014 – Samsung Electronics Australia in partnership with the Foundation for Young Australians (FYA) has launched Adappt, a social-purpose app development program designed to empower young Australians to use technology as a tool for creating positive social change.  

Samsung and FYA co-created Adappt to encourage Australians aged 12 to 25 to discover how creative thinking, problem solving, entrepreneurship and technology can come together to help create social change.

With 75 per cent of the fastest growing occupations requiring science, technology, engineering and mathematics (STEM) skills and knowledge1, Adappt aims to inspire young people to build an interest in these areas and to pursue skills required by an increasing number of industries. 

Adappt Academy is a seven-part video tutorial series using web-based learning to educate young people on the app development process, from ideation to prototype. The academy challenges participants to harness the power of technology to design apps with a positive social impact. The online resource teaches skills in creative problem-solving, human-centered design and entrepreneurial, socially-driven thinking.

To encourage participation, FYA is calling on young Australians aged 12 to 25 to take part in its Big Idea competition. Young people are invited to submit a Big Idea for an app to change the world, which responds to a local, national or global social or environmental issue2. Entries must be submitted by 11:59pm on 31 October 2014. Australians are invited to vote for their favourite app idea and five designs will be selected to be developed  with participants also receiving selected Samsung products, mentoring and invitations to events to help increase their networks.

Jan Owen AM, CEO of FYA, said Adappt was co-created with Samsung to teach young Australians tangible skills within a real-world context. 

Adappt is about opening young Australians’ eyes to how technology can be used to make their world a better place. The Academy has been created to provide digital natives with skills and advice to help encourage social change through technology,” said Ms. Owen.

Arno Lenior, Chief Marketing Officer, Samsung Electronics Australia said the program is also designed to engage and up-skill young Australians in technology to help open up new career pathways and increase employability.

“It’s important that we encourage young Australians to get excited about the creativity and entrepreneurial mindset that technology offers and to help encourage interest in subjects like technology and maths,” said Lenior.

“By providing a platform for young Australians to learn new skills while making a positive impact on their communities, it’s our hope that we help to activate the next generation of socially-driven forward-thinkers and entrepreneurs.”

Adappt Academy was established following a successful pilot program in 2013.

Natalie Rae, one of a group of three young women behind 2013 winning app entry ‘Hey Buddy’ said Adappt helped her identify how technology and app development play a part in areas that she is passionate about.

"Without technology, we’re only seeing the world as half of what it can be. But once you begin to dream with technology, you can bring into being the fullness of your ‘Big Idea” or the “good” that you want to see and its potential impact. And that’s the essence of Adappt," said Rae. 

For more information on how to sign up to Adappt Academy or submit a Big Idea, go to: Join conversations on Twitter and Facebook using #Adappt2014.

Adappt is one of three programs that have been developed as part of Samsung and the Foundation for Young Australians three-year strategic partnership to help improve student engagement and connection with Australian communities.


1‘Lifting our Science, Technology, Engineering and Mathematics (STEM) Skills’, The Australian Industry Group, 2013

2‘Terms and conditions apply. Competition starts 9am on 15 September 2014 and ends at 11:59pm on 31 October 2014. Visit for full T&Cs. 

About the Foundation for Young Australians

The Foundation for Young Australians (FYA) is a national non-profit organisation dedicated solely to young people. FYA is relentlessly optimistic about all young people and their ability to be enterprising. We believe they have the courage, imagination and will to create the change they want to see for themselves and their world. FYA’s mission is to create change with generations of young Australians. We want to see generations of future focused learners, enterprising changemakers and confident global citizens.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit

About the Samsung and Foundation for Young Australians partnership

Launched in 2013, the three-year partnership between Samsung and the FYA will see a number of initiatives co-created and implemented to improve student engagement and connection with Australian communities, and in the long-term build young people’s resilience for future aspirations.



Michelle Pacey

Edelman for Samsung Australia

+61 (0) 2 9291 3384

+61 411 599 693


Jessica Craven

Foundation for Young Australians

+61 (0) 3 9604 6207

+61 400 424 559