Australian Athletes join Global Stars in the Samsung GALAXY Team

Oct 24, 2013

Local heroes powered up for the Sochi 2014 Olympic Winter Games

Sydney – October 24, 2013 – Three rising stars of the Australian Olympic and Paralympic teams have been handpicked to join the exclusive Samsung GALAXY Team for the Sochi 2014 Olympic Winter Games. Alex ‘Chumpy’ Pullin (Snowboard Cross); Scotty James (Snowboard Half Pipe and Slopestyle); and Jessica Gallagher (Paralympic Alpine Skiing) will be part of an elite group of athletes to have exceptional Samsung technology at their fingertips throughout their training and the Games to help maximise their chances of winning gold.

The announcement comes as the Olympic Winter Games celebrates with a special Sochi 2014 countdown event this week in Moscow, attended by Alex Pullin and a group of international athletes who will form the Samsung GALAXY Team. The Samsung GALAXY Team is made up of 80 athletes from 20 countries, all backed by Samsung technology throughout their journey towards a potential Olympic medal. The event kicks off a series of local initiatives over the next four months as Samsung leverages its sponsorship of the Sochi 2014 Olympic Winter Games.

Samsung Electronics Co. Ltd is the Worldwide Olympic Partner in the Wireless Communications Equipment category, with the Samsung GALAXY Note 3 device named as the official Olympic Phone for the Sochi 2014 Olympic Winter Games. The GALAXY Note 3 is Samsung’s latest update to the Note product line, with the new device and technology being utilised by Pullin, James and Gallagher throughout their training schedules.

“The Samsung brand and technology are a powerful force to have behind me in my preparation for the Sochi 2014 Olympic Winter Games,” commented Pullin. “It’s a valuable support to have in my corner because the technology will provide a massive impact on the way I train and organise my busy schedule as well as connecting with friends and family. I’m extremely honoured to be chosen as part of the Samsung GALAXY Team.”

Arno Lenior, Marketing Director - Samsung Electronics Australia, also commented on the partnership, “We are extremely proud to support our Australian athletes in their quest for Olympic Winter Games success. It’s an exciting partnership for Samsung as we see these inspirational competitors represent this country on a global stage. Samsung is committed to supporting Australian athletes during the Sochi 2014 Olympic Winter Games.”

Agency credits:

Brand engagement, activation and talent management - Octagon
Digital - Razorfish
Media agency - Starcom
Public relations - Edelman Public Relations

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time, user-location-based information service and interactive communications. Samsung hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.

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Alexandra Loftus
Edelman
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Alexandra.Loftus@edelman.com