Enterprises Invest in Mobility but Leave Strategy at the Door

Dec 17, 2013

74% of Australian companies are increasing their spend on mobile application deployments, platforms and application lifecycle strategies .1

SYDNEY, Australia – December 17, 2013 – A new white paper, “Embracing Enterprise Mobility in Asia/Pacific: How Ready is Your Organisation?” (Anderson and Song, August 2013) commissioned by Samsung Electronics Co., Ltd. and conducted by IDC (“the IDC White Paper”) finds that companies across Asia Pacific (“APAC”) are investing in Enterprise Mobility, but many organisations’ initiatives are reactionary efforts to the ‘Bring Your Own Device’ (“BYOD”) trend in the workplace.2 The paper asserts that organisations need to take a strategic view of Enterprise Mobility if they are to understand the value it can bring and implement platforms for growth, rather than point solutions to address an immediate need.3

“Too often companies rush to implement basic Enterprise Mobility solutions that solve an immediate need, instead of doing the leg work required to develop a comprehensive Enterprise Mobility strategy,” said Charles Reed Anderson, Associate Vice President, Head of Telecoms and Mobility, IDC Asia/Pacific. “Rushed approaches have led to high levels of dissatisfaction and costly errors as companies implement the wrong solution. We recommend that organisations take a step back, assess their current situation and define their long term mobility goals. It can be overwhelming, but there are mobility experts available to guide them and provide strategic support along the way.”

The IDC White Paper ranks Australia as one of the top 3 markets (out of 11 countries) in APAC, with respect to their Mobile Maturity Model and identifies that Australia has a high level of opportunity in the next four years.1

Organisations in Australia are gearing up to meet this opportunity:

  • 42% of IT professionals rank Enterprise Mobility as a high priority compared to other ICT initiatives;3
  • 74% of companies are increasing their spend on mobile application deployments, platforms and application lifecycle strategies;1
  • 70% of Australian respondents report that they will increase Mobile Device Management spend in the coming 12 months;1 and
  • 74% of Australian companies are planning to re-engineer business processes, work flows and roles to leverage mobility.1

The study identifies a trend that is emerging, the Choose Your Own Device (CYOD) model where IT departments manage the device, but provide users the choice of smartphones or tablets that they can use for work.4 Under the CYOD model, there is no confusion about who owns the device and data. IT departments are able to secure CYOD devices and as a result, provide users access to various applications and services.4 The IDC White Paper predicts that in APAC, BYOD rates in developed countries will level off as more enterprises adopt the CYOD model.4

“The consumerisation of IT has been a disruptive force for IT departments in Australia, but it doesn’t need to continue this way,” said Natasha Datos, Director for Enterprise and SMB, Samsung Electronics Australia. “Australia is now in a place where ICT professionals can take control of Enterprise Mobility and deliver flexible, scalable, and dynamic solutions for their workforce. The emergence of Chose Your Own Device (CYOD) and other mobility solutions are allowing organisations to address both current needs like enterprise security, application functionality and employee demand, as well as future needs like channel mobilisation.”

Overview of the IDC Enterprise Mobility Framework5

The IDC Enterprise Mobility Framework provides a roadmap for organisations looking to effectively implement and leverage Enterprise Mobility solutions.

  • Phase 0. Define the Mobility Strategy. Before implementing enterprise mobility solutions, organisations should ensure a well-defined strategy is in place and potential security risks are addressed.6 Enterprises will need to approach security holistically by addressing key aspects such as: device security, application security management, mobile services, the network, infrastructure and end user risk.7

  • Phase 1. Mobilising the Person. Mobilising the person involves deploying solutions that enable the anywhere, anytime and on any device access that the users require, in a secure manner. Whether companies issue a single device to all employees, leverage a CYOD model, or launch a BYOD initiative, the objective is the same – giving users basic access no matter where they are or what device they are using.8

  • Phase 2. Mobilising the Process. Mobilising the process happens once the underlying foundation for enterprise mobility has been established. Mobilising the process involves taking existing business processes and optimising them for mobile devices.9

  • Phase 3. Mobilising the Channel. Mobilising the channel involves collaboration between the organisation and its value chain partners. This is very much like Phase 2, but the organisational and technical complexities are much higher due to the number of participants, which could include suppliers, distributors, and hosting partners. However, the payback of mobilising the channel can also be tremendous if properly designed and implemented and could lead to significant competitive advantage. Mobilising the channel can streamline the value chain operation, allow quick time to market, and resolve issues before they become problems.10

The full whitepaper can be found here

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we aim to transform the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ around 270,000 people across 79 countries with annual sales of approximately US$187.8 billion. To discover more, please visit

Edelman on behalf of Samsung Australia
Tel: +61 2 9291 3345

1 C.R.Anderson and I.Song (eds), Embracing Enterprise Mobility in Asia/Pacific: How Ready is Your Organisation?, IDC, Framingham, August 2013, p. 9 (“IDC”).
2 IDC, p. 1.
3 IDC, p. 10.
4 IDC, p. 3.
5 IDC, p. 11-12.
6 IDC, p. 11.
7 IDC, p. 2-3.
8 IDC, p. 11.
9 IDC, p. 11.
10 IDC, p. 11.