James ‘The Missile’ Magnussen Makes a Splash with Samsung Electronics Australia

Feb 16, 2012

Ahead of the London 2012 Olympics, Samsung Electronics Australia announces swimming sensation James Magnussen as its new brand ambassador

Australia, SYDNEY – February 16, 2012 – Samsung Electronics Australia today announces the sponsorship of one of Australia’s hottest Olympic hopefuls, James Magnussen, at a press conference held at Sydney's renowned Andrew (Boy) Charlton Pool in Sydney. The sponsorship comes as Magnussen ramps up his grueling training regime in the lead up the London 2012 Olympic Games where he is tipped to win gold for his country.
The partnership with Samsung Electronics Australia will see James front a series of Olympic inspired advertising campaigns across television, print and online. As part of his role as Samsung brand ambassador, James will make a number of appearances in the lead up to and post the London 2012 Olympics. The partnership is in perfect alignment with Samsung's wider relationship with the Australian
Olympic Committee (AOC), Australian Olympic Team and International Olympic Committee (IOC), as a global wireless communication partner.
“As one of this country’s most competitive, inspirational and passionate swimmers, James Magnussen is a great fit for the Samsung brand and the perfect way to bring our involvement with the London 2012 Olympic Games to life in Australia,” said Tyler McGee, Vice President of Telecommunications Samsung Australia.
James Magnussen said today, “I am excited to partner with the Samsung team as an ambassador. Samsung is an incredibly impressive global brand with an amazing range of advanced technology that I have already incorporated as part of my training. As a key Olympic sponsor, it’s great to have their support in the year of the London 2012 Olympics.
“Currently, my favourite Samsung product is definitely the Samsung GALAXY Tab 10.1. I use it to plan my day and enjoy movies and music when I get a break, but more importantly, technology plays a vital role in my training regime. My coach uses the GALAXY Tab 10.1 as part of my training – without giving away too many trade secrets, we have the ability to film my stroke and I then get instantaneous feedback from my coach. Access to such technology and techniques could make all the difference in such a competitive race as the 100 metres Freestyle. Since his gold medal win in the 4 x 100m Freestyle Relay at the 2010 Commonwealth Games in Delhi and 2nd place in the 4 x 100m freestyle relay at the 2010 Pan Pacific Championships, Magnussen has been one of Australia’s most talented and praised young athletes. The announcement caps a year of career highlights for Magnussen who at only 20 years of age became the first Australian male swimmer in history to win the 100 meters Freestyle at a 2011 FINA World Championships. At the Championships Magnussen not only claimed the individual gold medal but he also led out the gold medal winning 4 x 100m freestyle relay team stopping the clock at 47.49 seconds - the fastest time ever recorded without a polyurethane suit.
Magnussen will next compete in the 2012 Australian Swimming Championships on 15 - 22nd March in Adelaide.
Samsung’s Tyler McGee concluded: “As a provider of state-of-the-art electronics that help inspire Australians through innovation and design, we believe that James will showcase the positive way in which technology is changing our lives. We are thrilled to hear that James and his coach have already successfully incorporated Samsung products into his daily routine to help improve his training techniques." About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com

CONTACT Kate Spencer Edelman for Samsung Australia +61 2 9291 3381 +61 402 732 146 kate.spencer@edelman.com