Samsung Electronics Australia Ushers in a New Era for Picture Quality with New QLED TV

Mar 15. 2017
Samsung Electronics Australia Ushers in a New Era for Picture Quality with New QLED TV

Samsung Electronics Australia today launched a new category in television with its QLED range, setting a new bar for picture quality and design, while also delivering the ultimate intuitive user experience.

Featuring the Q9, Q8, and Q7 panels, Samsung’s QLED range continues the brand’s leadership in display technology, taking brightness and accuracy of colour expression to new levels, while enhancing the viewing experience through a refined and elegant design.

“Samsung’s QLED category is a milestone in our TV technology. It’s the pinnacle of Samsung’s home cinema experience thanks to the true-to-life picture quality, incredible brightness, and image detail,” said Carl Rose – Vice President, Consumer Electronics, Samsung Electronics Australia.

“QLED delivers an amazing visual experience through a refined and stylish design but also an incredibly intuitive and easy-to-use smart TV interface that anyone can experience – regardless of their understanding of TV technology,” added Rose.

Picture Quality

With picture quality remaining a top priority for Australian consumers – especially as Samsung TVs continue to increase in size – Samsung’s 2017 QLED range represents a major leap forward for Samsung display technology.

The Samsung QLED range offers incredible colour performance, displaying DCI-P3 colour space accurately, and in a world first, Samsung’s QLED TVs are certified capable of reproducing 100 per cent colour volume. This means they can express a broad range of colours at any level of brightness, making them the ideal panels for Australians’ well-lit homes.
Colour volume refers to the depiction of colour at different levels of brightness. For example, a leaf can be perceived as different colours from yellowish green to turquoise, depending on brightness of the light. Samsung’s QLED displays can capture even subtle differences in colour pertaining to brightness – colour detail that cannot be easily depicted in 2D colour space models.

This innovation is a result of Samsung’s adoption of a new Quantum dot alloy material, which makes it possible for the TV to express a significant range of colour with great detail.

The new Quantum dots enable Samsung’s QLED range to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room.

Furthermore, Samsung’s Q9 panel generates peak luminance as high as 2,000 nits – the brightest panel Samsung has ever brought to market. Similarly, the Q8 and Q7 offer a peak of 1,500 nits, generating stunningly bright images with no impact on their ability to deliver accurate and impeccable colour. With this improved Quantum dot technology, brightness is no longer compromised to boost colour performance.

QLED technology also ensures immersive viewing from a wide range of angles. You can still have a great viewing experience from almost anywhere in the TV room.

Elegance in Design

Boasting premium materials – and the Q8’s full metal design – Samsung’s QLED category delivers elegance and refinement that will look incredible in a range of settings and from any angle. Samsung has also given Australians the freedom to choose between the Q9 and Q7’s flat design and the curved elegance of the Q8.

Removing the need for ‘cable clutter’ and the frustration many Australians experience when mounting their TV to a wall, Samsung’s QLED panels feature a ‘Clear Connection Cable’ for a tidy, minimalist cable solution, and a ‘No-gap wall-mount’ (sold separately), designed for quick, easy, and flush attachment to the wall. The range also offers two stands (sold separately) designed to elevate and showcase the QLED TVs as the beautiful home accessories they are. Australians can choose either the ‘Studio Stand’, which resembles an easel holding a painting, or the sleek ‘Gravity Stand’, which is reminiscent of a contemporary sculpture.

Intuitive and easy smart TV functions

Samsung continues to push the boundaries of its Smart TV offering, giving Australians a simple, unified user experience through the One Remote, which enables the control of multiple compatible TV sources, including set-top boxes, game consoles, and UHD Blu-ray players, with the single remote.

The ‘Smart Hub’ interface has also been enhanced, making it easier to set up the TV and then find the content you love. The interface’s auto-detection functionality will automatically identify and label inputs, which means users can just plug in and go, while the ‘Smart View’ app makes it easy to browse and control content via a compatible smartphone.

Pricing and Availability

Samsung’s new QLED category will be available through a variety of retail outlets nationally from April 17, 2017. Across the Q9, Q8, and Q7, Samsung’s new panels have the flexibility to meet a range of customer needs.


The Samsung Q9 series will be available in 65-inch, 75-inch, and 88-inch models. The Samsung Q8 and Q7 series will be available in 55-inch, 65-inch, and 75-inch models:

QLED Q7 55-inch TV - $4,499

QLED Q7 65-inch TV - $6,499

QLED Q7 75-inch TV - $10,999

 

QLED Q8 55-inch TV - $5,499

QLED Q8 65-inch TV - $7,499

QLED Q8 75-inch TV - $12,499

 

QLED Q9 65-inch TV - $9.499

QLED Q9 75-inch TV - $14,999

QLED Q9 88-inch TV - $39,999

About Samsung Electronics Co., Ltd.


Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.