Samsung Australia Introduces the GALAXY S4

Apr 24, 2013

The Next Big Thing on sale from Saturday, 27th April for RRP $899

SYDNEY, Australia – Wednesday 24th April, 2013 – Samsung Electronics Australia has announced the hotly anticipated GALAXY S4 will go on sale from Saturday, April 27th 2013 for RRP $899, with pre-sales commencing from Wednesday, 24th April 2013. At an exclusive event held at the Opera House, Samsung confirmed Australia will be one of the first countries in the world to sell the GALAXY S4.

“The GALAXY S4 is a best-in-class smartphone that will be a game changer here in Australia. Demand for the GALAXY S4 has been phenomenal, so we’re delighted to announce it will go on sale from Saturday, April 27th,” said Tyler McGee, Vice President of Telecommunications, Samsung Electronics Australia. “Samsung was the number one selling smartphone brand globally in 2012 and continues to be the number one growing smartphone brand in the world – the GALAXY S4 will take us to the next level in Australia.”

The Samsung GALAXY S4 is slimmer yet stronger compared to the GALAXY S III, with less to hold yet more to see. The phone offers a highly finely crafted design encompassing a large screen size and battery, minimised bezel; all housed in a light (130g) and slim (7.9mm) shape. Two colour options are now available - Black Mist and White Frost.

The GALAXY S4 boasts a 802.11ac Wi-Fi adaptor and Bluetooth 4.0 connectivity. It will be available in Australia with immediate 4G LTE compatibility across Telstra, Optus and Virgin Mobile 4G networks. It will be available on Vodafone’s 4G network from June 2013.

Meaningful Moments - Gives Greater Enjoyment

The GALAXY S4 has a Full HD Super AMOLED display to showcase images in exceptional detail. Its 5-inch large screen has 441ppi for stunning viewing quality. The Samsung GALAXY S4 also utilises Corning’s new Gorilla® Glass 3^, making it a durable travel companion for all of life’s adventures.

Equipped with a 13 megapixel rear camera, the GALAXY S4 also boasts a ‘Dual Camera’ function that allows simultaneous use of both front and rear cameras. When capturing moments, users can choose from a variety of frame effects which blend the two pictures naturally and also adjust the size of the small picture inside the big one. Users can select 8 different ways to combine the two photos taken by the front camera and the rear camera.

The camera functionality extends beyond Dual Shot, as the device is also equipped with 12 outstanding shooting modes including ‘Drama Shot’, which allows you to see all the action in one continuous time-lapse, and ‘Sound & Shot’, which uniquely stores sound and voice together as the picture is taken so those special moments are captured in the truest form imaginable.

The new ‘Story Album’ function allows photos taken by the GALAXY S4 to be automatically gathered and sorted out according to your timeline, geo-tagging information, or a specific event to create a photo album.

True Connections – Brings People Together

Samsung GALAXY S4 enables true connections with the people in our lives. With its ‘Group Play’ function, GALAXY S4 users can enjoy music, photos, documents and games with those around them without even requiring a Wi-Fi, AP or mobile signal. This feature enables GALAXY S4 users to connect directly with other GALAXY S4 users to share, play and co-create content and entertainment instantly. Its ‘Share Music’ option allows users to have the same song playing on multiple GALAXY S4 phones in sync to create a party atmosphere.

The GALAXY S4 is designed to bring people closer together by breaking down language barriers. It makes international travel a joy, with ‘S Translator’^^ which provides translation, using text or voice translation on applications including email, text message and ChatON. This translation feature is possible both from speech to text and text to speech and helps ensure that you can rely on the correct information whilst abroad.

Effortless Experience - Makes Things More Convenient

The GALAXY S4 is designed to ensure that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation.

‘Samsung Smart Pause’ enables you to control the screen by where you look. When you are watching a video, the video pauses when you look away then it starts right up again when you are looking directly back at it.

‘Air View’ allows users to hover with their fingers to preview the content of an email, S Planner, image gallery or video without having to open it. You can even see a magnified view on the internet browser, or a phone number saved in the speed dial on the keypad. With ‘Air Gesture’, you can change the music track, scroll up and down a web page, or accept a call with a wave of your hand.

Samsung Optical Reader’^^^is designed to make daily life tasks effortless, by automatically recognising text, a business card or QR code information, and providing useful functions such as translation, call, text message and search.

Empowered Living - Take Control of Your Quality of Life

The GALAXY S4 helps empower your life by keeping you up-to-date with health and wellbeing information using the new S Health’ application^^^^. The combination of sensors built within the device systematically and automatically monitors your health, surroundings and so much more to help you in your efforts to improve your quality of life. Also, users can easily track their health efforts using food diary, exercise diary and sleep monitor. (Certain functions are enabled by specific accessories.)

Another feature which was designed with your wellbeing in mind is ‘Samsung Adapt Display’ which provides an optimal viewing experience, customised for each type of application, and ‘Samsung Adapt Sound’ offers an optimal level and type of sound, personalised for each user.

Samsung Apps & Content^^^^^

Samsung’s dedicated Australian team is working with local and global content producers to bring the very best apps and content to Australian consumers.

The GALAXY S4 will include ‘Samsung Hub’, which allows users to search and purchase video, games, books and learning contents from one store, with one single sign in.

Samsung WatchON is an exciting new service from Samsung that launches on the GALAXY S4. Samsung WatchON will offer two services to create a truly rich TV & Video On Demand experience across both the Samsung GALAXY S4 and our new Samsung Smart TVs.

The first service called ON TV is a TV discovery service that turns the GALAXY S4 into a next generation TV remote control. All 34 Australian free-to-air TV channels are integrated enabling users to browse what’s on TV, see programme recommendations from friends via social networks, search for favourite shows and set programme reminders. ON TV will be live from the end of May.

The second service is called Movies and TV Shows. This service offers a choice of Video On Demand services from major Hollywood studios, local content partners such as Quickflix™ and Catch Up TV services such as Plus 7 and will be available from July.

Extending the TV experience is the Samsung Smart View application. This application available from early May will enable users to clone what you’re watching on your TV on your GALAXY S4.

Foxtel GO is scheduled to launch on the GALAXY S4 from June and out across our Smartphone and Tablet range. It allows users to take their Foxtel experience out of the living room. This app will be available for download from Samsung Apps.

A Launch of Operatic Proportions

The GALAXY S4 was launched on Tuesday April 23rd at the iconic Opera House, marking the start of Samsung's new partnership with one of the world’s most recognised and celebrated buildings.

The exclusive partnership positions Samsung as the Opera House’s first ever Principal Partner, in a multi-million dollar, three-year collaboration that will be celebrated by handing over the canvas of the Opera House sails to the public for the first time. In a celebration of the new partnership and on the night of the GALAXY S4 global launch, fan-generated content was projected onto the Opera House sails, creating a once in a lifetime opportunity for select Australians to see their images on the most famous canvas in the country.

Arno Lenior, Samsung Electronics Australia Marketing Director, said; “As a global leader in technology and innovation, Samsung’s vision is to facilitate discovery for all Australians through our products and content. Our partnership with the Opera House literally brings this vision to life and forms the heart of our relationship. The potential audience for all the Opera House’s incredible work is every Australian in the country. We want to help make this a reality. At Samsung we passionately believe technology can better people’s lives, and bringing the Opera House’s best in class arts and education content to more Australians than ever is our ultimate goal with this sponsorship.”

Pricing and Availability

GALAXY S4 is on sale from Saturday, 27th April for a RRP of $899 (for the 16GB variant) from the Melbourne and Sydney Samsung Experience Stores, the Samsung GALAXY Glasshouse on the Opera House Western Broadwalk, as well Telstra, Virgin Mobile, Optus and Vodafone. Pre-sales begin from Wednesday, 24th April 2013.
The Samsung GALAXY S4 will be available in Australia with the Quad-core 1.9 GHz Qualcomm Snapdragon Series 600 processor.

Samsung GALAXY S4 Product Specifications

Network 2.5G (GSM / GPRS / EDGE): 850 / 900 / 1,800 / 1,900MHz
3G (HSPA+ 42Mbps): 850 / 900 / 1,900 / 2,100MHz
4G (LTE Cat 3 100 / 50Mbps): 800 / 850 / 900 / 1,800 / 2,100 / 2,600MHz
Display 5 inch Full HD Super AMOLED (1920 x 1080) display, 441ppi
AP Quad-core 1.9GHz Qualcomm Snapdragon Series 600 processor.
OS Android 4.2.2 (Jelly Bean)
Camera Main(Rear): 13 Mega pixel Auto Focus camera with Flash & Zero Shutter Lag, BIS
Sub (Front): 2 Mega pixel camera, Full HD recording @30fps with Zero Shutter Lag, BIS
Video Codec: MPEG4, H.264, H.263, DivX, DivX3.11, VC-1, VP8, WMV7 / 8, Sorenson Spark, HEVC
Recording & Playback: Full HD (1080p)
Audio Codec: MP3, AMR-NB / WB, AAC / AAC+ / eAAC+, WMA, OGG, FLAC, AC-3, apt-X
Dual Camera: Dual Shot / Dual Recording / Dual Video Call
Drama, Sound & Shot, Animated Photo, Eraser, Night, Best Photo, Best FaceBeauty Face, HDR (High Dynamic Range), Panorama, Sports
Additional Group Play: Share Music, Pictures and Documents, Play Games
Features Story Album, S Translator, Optical Reader
Samsung Smart Scroll, Samsung Smart Pause, Air Gesture, Air View,
Samsung Hub, ChatON (Voice / Video Call, Share screen, 3-way calling)
S Travel (Trip Advisor), S Health
Samsung Adapt Display, Samsung Adapt Sound
Auto adjust touch sensitivity (Glove friendly)
Safety Assistance, Samsung Link, Screen Mirroring
Google Mobile Services Google Search, Google Maps, Google Latitude, Gmail, Google Play Store, Google Plus, YouTube, Google Talk, Google Navigation, Voice Search, Google Now
Connectivity WiFi 802.11a/b/g/n/ac (HT80)
NFC, Bluetooth® 4.0 (LE)
IR LED (Remote Control), MHL 2.0
Sensor Accelerometer, RGB light, Geomagnetic, Proximity, Gyro, Barometer Temperature & Humidity, Gesture
Memory 16GB User memory + microSD slot (up to 64GB)
Dimension 136.6 x 69.8 x 7.9mm, 130g
Battery 2,600mAh

^GALAXY S4 uses Corning’s new Gorilla® Glass 3 with Native Damage Resistance™. This cover glass, Corning’s newest formulation, enables improved damage and scratch resistance and reduced scratch visibility.

^^Internet connection required. Data, subscription and other charges may apply. Feature is not available in all languages and dialects. Performance may vary depending on the language spoken and surrounding environment, including ambient noise.

^^^Internet connection required. Data, subscription and other charges may apply. Content subject to third party service provider agreement.

^^^^S Health is intended to help users manage their overall health and wellbeing through capturing and tracking health related information and metrics. It is not intended to be used in the prevention, detection, diagnosis, cure, alleviation, monitoring or treatment of any condition, disease, ailment, defect or injury or physiological process or for the transmission of time sensitive health information. Any health related information found herein is available only for your convenience and S Health should not be used as a substitute for, or otherwise treated as, a medical or therapeutic device of any kind. Unless otherwise expressly stated or legally required, Samsung Electronics Australia Pty Ltd makes no warranties or representations as to the accuracy or completeness of the information provided and is not liable for any loss or damage which you may suffer in connection with your reliance on the information. Any information you obtain from use of S Health may not be suitable, accurate, complete or reliable for your individual health and wellbeing purposes. lf you have any health and wellbeing questions or concerns, please consult a registered health practitioner.

^^^^^Internet connection required. Data, subscription and other charges may apply. Content subject to third party service provider agreement.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

*Android, Google, Android Beam, Google Search, Google Maps, Gmail, Google Latitude, Google Play, Google Plus. YouTube, Google Talk, Google Places, Google Navigation, Google Downloads are trademarks of Google Inc.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit

About the Opera House
The World Heritage-listed Sydney Opera House welcomes over 8.2 million visitors on site every year and hosts 1,800 performances attended by 1.4 million people. It is one of the world’s busiest cultural precincts.

Keep up to date with the Opera House on Facebook, Twitter and Instagram.
About Samsung’s Partnership with the Opera House
In April, the Opera House and Samsung Electronics Australia announced a collaboration that will transform the Opera House experience via a diverse range of Samsung’s state-of-the-art technology. The multi-million dollar, three-year partnership is both the largest ever for the Opera House and the largest arts sponsorship ever for Samsung Electronics Australia, a market leader in consumer electronics and digital media. Samsung will be the Opera House’s first Principal Partner.

The two international brands will work together to:

Create a richer, more sophisticated and interactive Opera House experience for the 8.2 million people who visit the precinct each year through interactive digital display screens and mobile technologies; as well as using Samsung technology to extend the Opera House experience to millions more Australians regardless of where they live;
Create live sites so that people can enjoy free, outdoor experiences across the precinct;
Further strengthen the Opera House’s commitment to access and education. A long-term aspiration of the partnership is that Samsung will collaborate with the Opera House on a Multimedia Education Facility: a space on site where patrons, students and school groups can explore the art created at the Opera House in new ways and learn creatively.

To coincide with the deal, Samsung and the Opera House launched a competition that is designed to “hand the Opera House sails over to the public for the first time” by allowing people to submit their images of life in Australia which will then be projected on the sails of the iconic landmark on the evening of the Samsung GALAXY S4 launch.

Principal Partner Samsung Electronics Australia joins other major partners Google, MasterCard and Etihad Airways, underlining corporate Australia’s support of the Opera House as it enters an exciting new chapter in its history, which will take it from its 40th anniversary in October to its 50th anniversary in October 2023.

Ethan Tuxford
Edelman for Samsung Australia
+61 (0) 2 9291 3363
+61 425 215 267