Samsung Electronics Australia appoints Andre Obradovic to lead Enterprise & Small Medium Business

Sep 17, 2012

SYDNEY, Australia – September 17, 2012 – Samsung Electronics Australia today announced the appointment of Andre Obradovic as Director for Enterprise and SMB. In this newly created role, Andre will be responsible for driving Samsung’s solutions into the Enterprise and SMB sectors.

Andre joins Samsung with strong technology, enterprise and government experience spanning across operations, management, sales, partner and channel development. Prior to joining Samsung, he worked at Cisco for over 12 years in various sales and management roles including being a Director on the Global Government Public Sector Board. He also served in the Australian Army for 19 years in a variety of positions including Operations, Signal Tactics, and served overseas with the United Nations on operational service.

“Samsung is a technology innovator, not just in the consumer space but also providing exceptional enterprise-mobility, print, cloud and display solutions. We are also working closely with enterprise customers in providing transformational mobile solutions to help meet their demanding business needs.” said Craig Gledhill, Vice President, Regional Enterprise Business at Samsung Electronics. “Andre’s appointment and the resources that are being put in place signifies our commitment to grow our Enterprise and SMB solutions business in Australia. His strong leadership and knowledge of the Enterprise and SMB sectors will be valuable to Samsung”.

Commenting on his appointment, Andre said, “Samsung is known for pushing the boundaries of innovation with technology that drives business outcomes for organisations in today’s challenging business environment. To deliver these outcomes, we work very closely with a wide range of SI partners and other technology partners to help ensure success for our customers. My goal is to build a customer centric team and work with our established partners to enhance our value proposition to our customers to make Samsung Electronics Australia a leading solutions provider for Enterprise and SMB in Australia”.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit

Shiva Kumar
Edelman for Samsung Australia
+61 (0) 2 9291 3387