Samsung Electronics Australia appoints Natasha Datos to lead Enterprise & Small Medium Business Division

Sep 06, 2013

SYDNEY, Australia – September 6, 2013 – Samsung Electronics Australia has announced the appointment of Natasha Datos as Director for Enterprise and SMB. Natasha will take over from Andre Obradovic who has resigned to spend more time with his family in Melbourne.

Natasha is based in Sydney and will be responsible for driving Samsung’s innovative enterprise mobility, print, cloud and display solutions in the Enterprise, Education and SMB sectors. Prior to taking over this position, she was Group Manager, Partners and Alliances and led Samsung’s Enterprise Partner Program, go to market and Alliances.

Natasha has more than 15 years’ experience in the ICT industry with a strong background in strategy development and delivering enterprise services. Prior to joining Samsung, she was the National Sales Manager, Software Services with Dimension Data and worked across enterprise sales, channels and services with Microsoft, Nortel Networks and Bay Networks.

“We would like to thank Andre for doing a tremendous job building Samsung’s reputation in the Enterprise space and establishing Samsung as a valuable partner for our customers” said Craig Gledhill, Vice President, Regional Enterprise Business at Samsung Electronics. “Andre continues to be a passionate ambassador for Samsung and we wish him and his family all the best for the future. I am confident that Natasha’s strong leadership and her knowledge of the enterprise sector will ensure our continued success,” he added.

Commenting on her appointment, Natasha said: “I am fortunate enough to have had the opportunity to work with Andre in building Samsung’s Enterprise division and developing the company’s local go-to-market plans. We have a clear vision for Samsung’s growth in the Enterprise sector.”

“Samsung Australia has invested in building a robust local team which is strengthening its business relationships and combined with our strong focus on delivering new enterprise innovations, my aim is to continue to build business value with our customers and partners over the coming years” she added.

Natasha will transition into the new role from early-September, 2013.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding US$187.8 billion. To discover more, please visit .

Elizabeth Kent
Edelman for Samsung Australia
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