SYDNEY, Australia – 9 July, 2015 – Samsung Electronics Australia has today announced the appointment of Philip Newton as Vice President, Chief Marketing Officer, effective immediately.
Mr. Newton brings more than 25 years of consumer electronics industry experience to the role, with seven years working for Samsung Electronics Australia. He has a wealth of knowledge and experience from working on brands including BenQ and Mitsubishi Electric Australia. Mr. Newton moves into the position after three years as Vice President, Consumer Electronics where he led the growth of Samsung’s market share in key categories including TV, audio visual and IT.
In his new role, Mr Newton will be responsible for leading the marketing communications and corporate marketing team across business divisions including audio visual, home appliances, information technology and enterprise business technology.
Mr Newton will lead the marketing team in its pursuit to create stronger and more meaningful connections with Australians to grow the Samsung brand in this country.