Samsung Introduces New Refrigerators with Top Mount Freezers

Februar 08, 2013

Amazing technology delivers durability, extending the lifetime of the new Samsung refrigerator range

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SYDNEY, Australia – 8 February 2013 – Samsung Electronics Australia, a global leader in digital home appliances, today launched its new range of refrigerators with Top Mount freezer featuring several category firsts amongst Samsung refrigerators. The new Top Mount range offers peace of mind with a 10-year parts warranty on the digital converter compressor, a first for Samsung in this segment. With unparalleled performance and greater flexibility for organisation, the new refrigerator range provides convenience for today’s busy Australian families.

“The refrigerator is at the heart of the kitchen and with its new Top Mount range, Samsung brings powerful technology into the home, empowering Australian families to get more out of their appliances and enabling households to run more efficiently and harmoniously,” said Mike Lilly, Head of Home Appliances, Samsung Australia.

Count on Durability and Reliability
Most notably, the new refrigerators feature Samsung’s Digital Inverter Compressor that strengthens durability and cooling performance by automatically adjusting across five speeds of RPM in response to cooling demands. Whether due to frequent door openings, a hot plate of food or outside temperature changes, the compressor reacts to either rapidly provide cold air or slow down to avoid unnecessary energy consumption. Samsung’s compressor also operates only in the case of need, so as to avoid unnecessary noise. Whilst this technology works to strengthen the durability and extend the life of the refrigerator, Samsung backs it up with a 10-year parts warranty on the Digital Inverter Compressor.

Delivering Optimal Freshness and Cooling with Amazing Features
Samsung’s new Top Mount refrigerators offer several amazing features that ensure optimal freshness and cooling for food storage. Among these features is MoistFresh Zone, which controls the air circulation to maintain optimal humidity, creating an ideal environment to store vegetables and fruit freshly.

Space Efficiency and Convenience Features Offer Real Solutions for Busy Families
Samsung’s technology in the new top mount range has enabled features offering convenient storage and maximum space efficiency, including an Easy Slide shelf to effortlessly store and remove food and a wide and deep door guard for larger and various size bottles.

These fridges are packed with convenient features that consumers crave to help keep their families organised. The Easy Slide shelf has been specifically designed to enable consumers easy access to their food, even those items pushed right to the back. A top high-efficiency LED illuminates the new models interiors more brightly than other models with incandescent lighting. A modern style handle is recessed for streamlined design and enables consumers to simply click on the button in the handle, which pushes the body for effortless opening.

Availability and Warranty
The Samsung top mount refrigerator range is arriving in-store from 11 February 2013. Samsung is also offering a 10 year parts warranty on The Digital Inverter Compressor^, to provide extra peace of mind to all consumers.

Specifications


Model Code

Description

RRP

SR393MLS

Multi Flow Cooling, Layered steel finish, Egg Trays, LED lighting, MoistFresh Zone, Inverter Compressor, Easy Slide Out, Tempered Glass Shelf, Silver Plus Deodorizer, Twist Ice Maker Bar Handle, Jumbo Guard / Variety Guard x 2, Energy Rating 3.5 star

$1,149.00

SR254MW

Snow White finish, LED lighting, MoistFresh Zone, Multi-Flow Cooling, Inverter Compressor ,Mechanical controls, Easy Slide Out, Tempered Glass Shelf, Silver Plus Deodorizer, Variety Guard x2, Upper Bottle Guard, Bottom Guard, Egg Trays, Twist Ice Maker, Recess Handle, Energy Rating 3.5 star

$699.00

SR255MLS

Layered Steel Finish, LED lighting, MoistFresh Zone, Multi-Flow Cooling, Inverter Compressor ,Mechanical controls, Easy Slide Out, Tempered Glass Shelf, Silver Plus Deodorizer, Variety Guard x2, Upper Bottle Guard, Bottom Guard, Egg Trays, Twist Ice Maker, Recess Handle, Energy Rating 3.5 star

$799.00

SR319MW

Multi Flow Cooling, Snow White finish, LED lighting, MoistFresh Zone, Egg Trays, Inverter Compressor, Mechanical controls, Easy Slide Out, Tempered Glass Shelf, Silver Plus Deodorizer, Twist Ice Maker, Recess Handle, Jumbo Guard / Variety Guard x 2, Energy Rating 3.5 star

$849.00

SR320MLS

Multi Flow Cooling, Layered Steel finish, LED lighting, MoistFresh Zone, Egg Trays, Inverter Compressor, Mechanical controls, Easy Slide Out, Tempered Glass Shelf, Silver Plus Deodorizer, Twist Ice Maker, Recess Handle, Jumbo Guard / Variety Guard x 2, Energy Rating 3.5 star

$949.00

SR340MW

Multi Flow Cooling, Snow White finish, LED lighting, MoistFresh Zone, Egg Trays, Inverter Compressor, Mechanical controls, Easy Slide Out, Tempered Glass Shelf, Silver Plus Deodorizer, Twist Ice Maker, Recess Handle, Jumbo Guard / Variety Guard x 2, Energy Rating 3.5 star

$949.00

SR341MLS

Multi Flow Cooling, Layered Steel finish, LED lighting, MoistFresh Zone, Egg Trays, Inverter Compressor, Mechanical controls, Easy Slide Out, Tempered Glass Shelf, Silver Plus Deodorizer, Twist Ice Maker, Recess Handle, Jumbo Guard / Variety Guard x 2, Energy Rating 3.5 star

$1,049.00

SR392MW

Multi Flow Cooling, Snow White finish, LED lighting, MoistFresh Zone, Inverter Compressor, Easy Slide Out, Tempered Glass Shelf, Silver Plus Deodorizer, Twist Ice Maker, Bar Handle, Jumbo Guard / Variety Guard x 2, Energy Rating 3.5 star

$1,049.00


^ See warranty card or http://www.samsung.com/au/support/ for more information.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.



CONTACT
Debra Hole
Edelman for Samsung Australia
P: +61 2 9291 3373
M: +61 411 435 468
debra.hole@edelman.com